Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like

facebook-logo-squareFacebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to more fans.

At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which has about seven times more “Likes.”

Only new status updates can be promoted this way; you can’t go back to an old post and pay to promote it.

If Promoted Posts is available on your Page, you’ll see a new “Promote” button below the empty status update box. Note: You have to be using Facebook as the Page in order to see this.


At the moment, the “Learn More” link in the lower left leads to a “page no longer exists” message, so there’s not a lot of support material to rely on right now.

After you click the “Okay” button, you get access to the Promoted Posts interface. In our case, with a little less than 5,000 “Likes,” Facebook gives us four options that range from $5.00 (USD) to $20.00. As the price increases, Facebook tells us how many of our fans we can expect to reach.


If you have more fans/Likes, you’ll get more price options — see SocialFresh.com’s post, where they can spend between $5 and $75 to reach varying levels of their audience. The maximum price is reportedly $300.

The full interface shows that your promoted post will have a life of up to three days in your fans’ newsfeeds and, if they interact with the post, in their friends’ newsfeeds, too. There’s also an indicator that we haven’t provided payment information yet — the small icon in the lower left (see below) is where you do that.


After you’ve promoted a post, Facebook will tell you how many fans saw it. Cindy Ratzliff posted a photo showing how the analytics appear right inline with the Promoted Post.

For some brands, Promoted Posts may be the perfect tool to increase visibility. Facebook’s Edgerank algorithm means that only a very small percentage of Page fans ever see its posts naturally.

For Facebook, Promoted Posts opens another income stream — always important for any business, but more so for Facebook now that it’s gone public and has investors that need to be impressed.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Pages | Social Media Marketing | Social Media Marketing: Advertising | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.facebook.com/people/Ron-Buster/100003926857487 Ron Buster

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  • http://www.facebook.com/hospitalbd Marea Zahan
  • http://fredriknas.se Fredrik Näs

     I had a small question regarding this new feature, does the posts show on the feed of those who already follow your page, or completely new people with similar interests?

  • Matt McGee

    Hi Fredrik – it shows your posts to your existing fans. And if they interact with it somehow, that interaction shows in the newsfeed of their friends, too.

  • http://www.facebook.com/profile.php?id=698232678 J.M. Midnite

    So, I’d be paying to show the posts that are already there to Fans who already liked my Page wanting more info to show them to potentially the entire number of people who asked anyway… Thanks FB, now I get why my responses on every page dropped, you reformualted it to make money. Douche move

  • http://www.facebook.com/profile.php?id=500515287 Bruce Rich

    So basically this is an admission of guilt that the newer ‘upgrades’ are nothing more than intentional crippling of the system in an effort to squeeze more money out of people for free content. Yeah.

  • http://pynk-nymphette.com/ Pynk Nymphette

    I would never pay Facebook for showing my posts. They constantly change up the algorithm so you never really know if your fans are going to see the posts or not. =[

  • Hill Nathon

    Do anyone know how to use facebook,twitter,linkin to do google SEO?

  • http://www.scottmanesis.me/ Scott Manesis-Coach-Consultant

    This is not a COOL feature at all. Basically this is saying that your fans won’t see your posts. I thought the whole purpose of liking a fanpage was to get the activity of that page in your stream?

    One more reason to use Google+ more. I sense Facebook declining. 

  • http://www.smashinbeauty.com SmashinBeauty

    This is basically the end of Facebook Fan Pages as we know it. Why would I pay facebook? I have twitter, google+, e-mails, pinterest, tumblr, myspace…etc. Facebook might lose many fan pages after this

  • Matt McGee

    If this was required, I could see it possibly encouraging business owners to drop their Facebook Pages. But since it’s not….

  • http://www.smashinbeauty.com SmashinBeauty

    but it is required. Now when you post a status update you only reach around 500 or 700 max followers. If you want to reach more you have to pay $5/ $10 / $20… $75 for 14,000 followers…etc

  • Matt McGee

    No, it’s not required at all. And it’s ALWAYS been the case that you don’t reach all of your followers with every status update. Do some research on the Edgerank algorithm – not new.

  • Yair Spolter

    Doesn’t this run counter to everything FB is supposed to be doing for the user – algorithmically finding me the content that I most want to see. Now, I will see the content that fetched the most $$$. Sounds like a big bad move. Do you think that this is justified? Doesn’t it turn FB into one big advertising market?

  • FollowMeSticker

    Someone should do a comparison between Google Search Ads (the text ones that are at the top of the search results) and these new Promoted Posts. I know they are quite different / hard to compare… but if you do compare them please send details my way!

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