Facebook’s Realtime Insights To Arrive In A Matter Of Weeks

Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout sessions, Facebook staff said, “in the coming weeks, Realtime Insights will be available to all users.” The comments were made in conjunction with a presentation slide discussing the benefits of brands being able […]

Chat with MarTechBot

Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights.

During one of the breakout sessions, Facebook staff said, “in the coming weeks, Realtime Insights will be available to all users.” The comments were made in conjunction with a presentation slide discussing the benefits of brands being able to see and respond to Facebook activity as it happens.

facebook-realtime-insights

Right now, Facebook Insights — its version of analytics for Facebook Page owners — operates with a 48-hour reporting delay, which is pretty much unacceptable to any business that’s serious about monitoring its online marketing. Worse yet, Insights has recently been suffering through lags of up to 3-4 days in some accounts.

The announcement of Realtime Insights isn’t exactly a surprise — we and others wrote about it earlier this week.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for marketers.