Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights.

During one of the breakout sessions, Facebook staff said, “in the coming weeks, Realtime Insights will be available to all users.” The comments were made in conjunction with a presentation slide discussing the benefits of brands being able to see and respond to Facebook activity as it happens.

Right now, Facebook Insights — its version of analytics for Facebook Page owners — operates with a 48-hour reporting delay, which is pretty much unacceptable to any business that’s serious about monitoring its online marketing. Worse yet, Insights has recently been suffering through lags of up to 3-4 days in some accounts.

The announcement of Realtime Insights isn’t exactly a surprise — we and others wrote about it earlier this week.

Related Topics: Analytics | Channel: Analytics | Facebook: Advertising | Facebook: Insights

About The Author: Matt McGee is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the US. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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