Facebook’s Recent Privacy Policy Updates Take Effect Today

Facebook-Home-LogoFacebook’s controversial privacy policy updates — announced back in August — are taking effect today.

In a blog post today, the company goes out of its way to explain that the update doesn’t change Facebook’s advertising policies, it only changed the language in Facebook’s official policy documents.

One of the controversial word changes, however, has been removed — a sentence related to minors and their parents. The language said that Facebook was assuming parental consent of the company’s potential use of personal information in connection with sponsored content. In today’s announcement, Facebook says that’s been deleted.

We also proposed an update that we thought would help facilitate conversations between teens and their parents about using Facebook. Specifically, we added a sentence that said if you are under the age of eighteen you have talked to your parent or guardian and they also agree to some of our terms. This language was about getting a conversation started; we were not seeking and would not have gained any additional rights as a result of this addition. We received feedback, though, that the language was confusing and so we removed the sentence.

Though the privacy policy updates are in effect now, the FTC continues to investigate whether Facebook violated a 2011 settlement by announcing the changes without first getting an FTC review.

Related Topics: Channel: Industry | Facebook | Facebook: Legal | Facebook: Privacy | Legal: Privacy | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Chris Paterson

    It’s amazing how many people are leaving facebook for apps/sites like SnapChat, WhatsApp, Ravetree, etc. They are starting to cross the line and people don’t like it.

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