A new Facebook plug-in has been revealed, the “recommendations bar.” The bar can be installed on websites and will help match visitors with other content they may enjoy on the site. User data (likes & shares) are utilized in order to provide visitors with the best possible recommendations.
The bar will pop up in the bottom right side of the page and will show a few similar articles as well as a like button for the current page. If a user does click on a recommended link from the bar, they are taken directly to that page on the website. Facebook is reporting that in early tests the Recommendations Bar is seeing 3x higher click-throughs than the Recommendations Box.
Like other Facebook widgets, implementation is easy as there are only a few lines of code to install.
For more information see the official Facebook post.