A new Facebook plug-in has been revealed, the “recommendations bar.”  The bar can be installed on websites and will help match visitors with other content they may enjoy on the site.  User data (likes & shares) are utilized in order to provide visitors with the best possible recommendations.

The bar will pop up in the bottom right side of the page and will show a few similar articles as well as a like button for the current page.   If a user does click on a recommended link from the bar, they are taken directly to that page on the website.  Facebook is reporting that in early tests the Recommendations Bar is seeing 3x higher click-throughs than the Recommendations Box.

Like other Facebook widgets, implementation is easy as there are only a few lines of code to install.

For more information see the official Facebook post.

Related Topics: Channel: Social Media | Facebook | Facebook: Buttons & Plugins | Social Media Marketing

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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