Facebook’s Share Of Social Logins At 48 Percent, Has Grown For Two Straight Years

facebook-logo-smFacebook continues to be web users’ preferred option when it comes to social login, and has now seen two consecutive years of quarterly growth in that area.

According to Janrain’s latest quarterly report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That’s up from 45 percent in Q1 of this year, and represents eight straight quarters that Facebook’s share has risen — dating back to Q1 of 2010.

Google remains second at 30 percent in Q2, which is consistent with where it’s been over the last six quarters. Twitter has moved into third place with nine percent, the first time it’s been ahead of Yahoo.


Janrain’s numbers come from analysis of about 365,000 websites/applications that use its services. In breaking down social logins across four categories, Janrain reports that Facebook is tops in all four (Retail, Media, Music, and Entertainment/Gaming). In fact, Facebook has dramatic leads in three of the four categories, with Retail being the only one where Facebook still has less than 50 percent share of social logins.


On mobile applications, Janrain credits Facebook with 52 percent share, compared to 27 percent for Google, 13 percent for Twitter and 7 percent for Yahoo.

Related Topics: Channel: Strategy | Facebook | Facebook: Open Graph | Facebook: Statistics | Social Media Marketing | Statistics: Market Share | Statistics: Online Behavior | Statistics: Social Media | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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