Facebook’s Time-On-Site Back Above 400 Minutes Per User In June, comScore Says

After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore.

The company says that Facebook users averaged just above 400 minutes on the site in June, which is about a five percent gain from the 381 average minutes they spent in May.

facebook-minutes-comscore

But it’s not the first time usage surpassed the 400-minute level; earlier this year, comScore reported that Facebook users were averaging 405 minutes on the site.

ComScore also reports that Facebook’s unique visitor count rebounded slightly in June after a couple months of declines. There were an estimated 159.8 million unique visitors to Facebook in June, up from 158 million in May.

facebook-visitors-comscore

Note that these numbers only count desktop activity and not mobile visitation.

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Social Media Marketing | Statistics | Statistics: Popularity & Usage | Statistics: Social Media | Top News

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://keithbloemendaal.me/ Keith Bloemendaal

    And we should believe a company that is employed by FB about how much people are using FB?

  • http://twitter.com/mgrisales Margarita G. Shapiro

    It could also be due to seasonality. I would like to see how this data compares to June 2011…

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!