Facebook’s Time-On-Site Back Above 400 Minutes Per User In June, comScore Says

After a couple months of stagnant activity, Facebook usage rebounded in June according to new data from comScore.

The company says that Facebook users averaged just above 400 minutes on the site in June, which is about a five percent gain from the 381 average minutes they spent in May.


But it’s not the first time usage surpassed the 400-minute level; earlier this year, comScore reported that Facebook users were averaging 405 minutes on the site.

ComScore also reports that Facebook’s unique visitor count rebounded slightly in June after a couple months of declines. There were an estimated 159.8 million unique visitors to Facebook in June, up from 158 million in May.


Note that these numbers only count desktop activity and not mobile visitation.

Related Topics: Channel: Strategy | Facebook | Facebook: Statistics | Social Media Marketing | Statistics | Statistics: Popularity & Usage | Statistics: Social Media | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://keithbloemendaal.me/ Keith Bloemendaal

    And we should believe a company that is employed by FB about how much people are using FB?

  • http://twitter.com/mgrisales Margarita G. Shapiro

    It could also be due to seasonality. I would like to see how this data compares to June 2011…

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