It’s been rumored that Facebook was in talks to buy Face.com for $80-100 million. Today, the deal became official via a Face.com blog post – however no details on the acquisition cost have surfaced. The posts stated that they will be officially joining the Facebook team to continue working on the project.
Face.com offers a public API that aides in the tagging users via facial recognition. In addition to the Face.com technology, they’ve created a mobile app Klik that helps tagging friends to Facebook while on -the-go.
The acquisition is a complete acquisition so the talent and the technology will now become part of Facebook. In 2010, Facebook successfully trademarked “Face” and this URL is a logical property to own in conjunction with the trademark.
No news yet on the status of the public API. For more information see the official blog post.