Facial Recognition Company Face.com Acquired By Facebook

It’s been rumored that Facebook was in talks to buy Face.com for $80-100 million.  Today, the deal became official via a Face.com blog post – however no details on the acquisition cost have surfaced.  The posts stated that they will be officially  joining the Facebook team to continue working on the project.

Face.com offers a public API that aides in the tagging users via facial recognition.  In addition to the Face.com technology, they’ve created  a mobile app Klik that helps tagging friends to Facebook while on -the-go.

The acquisition is a complete acquisition so the talent and the technology will now become part of Facebook.  In 2010, Facebook successfully trademarked “Face” and this URL is a logical property to own in conjunction with the trademark.

No news yet on the status of the public API.  For more information see the official blog post.

Related Topics: Channel: Industry | Facebook | Facebook: Acquisitions | Social Media Marketing | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://twitter.com/cedriclee_izumo Cedric Lee

    I’m happy for the whole Face.com team. They’ve been around for quite some time. Their API helped me a lot with my it thesis during my college days. It’s about time for the whole team to shine. 

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