Facial Recognition Company Face.com Acquired By Facebook
It’s been rumored that Facebook was in talks to buy Face.com for $80-100 million. Today, the deal became official via a Face.com blog post – however no details on the acquisition cost have surfaced. The posts stated that they will be officially joining the Facebook team to continue working on the project.
Face.com offers a public API that aides in the tagging users via facial recognition. In addition to the Face.com technology, they’ve created a mobile app Klik that helps tagging friends to Facebook while on -the-go.
The acquisition is a complete acquisition so the talent and the technology will now become part of Facebook. In 2010, Facebook successfully trademarked “Face” and this URL is a logical property to own in conjunction with the trademark.
No news yet on the status of the public API. For more information see the official blog post.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.