What If A Family Member Was Drowning & There Was Nothing You Could Do About It?

st_john_ambulance

Here’s some really beautiful work from Australia’s The Brand Agency. Making the rounds for a week or so, this campaign for St. John Ambulance Western Australia calls to attention the importance of learning first aid.

The new campaign features 60, 30 and 15 videos that show a mother rush to the aid of her drowning child in a backyard pool only to be blocked from rescuing him by an invisible barrier.

Of the work, Metropolitan Ambulance James Sherriff said, “That’s exactly what it’s like if you haven’t had first aid training, there’s a barrier preventing you from helping the other person. No matter whether it is a loved one or complete stranger, you feel instantly powerless to lend assistance.”

The beauty of the work is that it ties directly to the feelings of frustration, anger and hopelessness when one finds oneself in a horrifying predicament such as the one portrayed in this campaign.

The integrated campaign plan includes radio, print, direct marketing and online advertising.

YouTube Preview Image

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day | Video

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!