Fancy.com Screenshot Shows How Twitter E-Commerce Might Work

Twitter-LogoIf a screenshot found today on Fancy.com’s website is accurate, the company may be close to partnering with Twitter to bring e-commerce to individual tweets.

Re/code broke the news this afternoon of a program called Twitter Commerce and reported that Fancy.com would be at least one of the consumer-facing partners that would make shopping from a tweet reality.

Fancy.com’s part of the program is detailed in publicly available image that Re/code discovered on Fancy.com’s website. The image was available at s3.amazonaws.com/twitter_fancy/Twitter-Fancy-storyboard.png but has since been removed.

According to the mockup, shopping-enabled tweets would be labeled “Twitter Commerce” in official Twitter apps, and those tweets would have a large “Buy with Fancy” button. Clicking that would lead to another “page” offering product description, photos and even related products. From there, the user could enter payment and shipping details to buy the product — all within the Twitter app. The image even includes order tracking via a map-based interface.

Fancy.com "Twitter Commerce User Flow" mockup via Re/code

Fancy.com “Twitter Commerce User Flow” mockup via Re/code

(You can click the image to see a larger version.)

Re/code says it was unable to verify the image with either Twitter or Fancy. We’ve reached out to both companies for more information but have not received a reply.

Twitter and American Express partnered on an experiment last year that allowed users to buy certain items by using a specific hashtag when tweeting, but little has been said about its success and customer adoption.

Related Topics: Channel: Retail | E-Commerce | Top News | Twitter | Twitter: Business Issues

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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