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Fancy.com Screenshot Shows How Twitter E-Commerce Might Work
If a screenshot found today on Fancy.com’s website is accurate, the company may be close to partnering with Twitter to bring e-commerce to individual tweets.
Re/code broke the news this afternoon of a program called Twitter Commerce and reported that Fancy.com would be at least one of the consumer-facing partners that would make shopping from a tweet reality.
Fancy.com’s part of the program is detailed in publicly available image that Re/code discovered on Fancy.com’s website. The image was available at s3.amazonaws.com/twitter_fancy/Twitter-Fancy-storyboard.png but has since been removed.
According to the mockup, shopping-enabled tweets would be labeled “Twitter Commerce” in official Twitter apps, and those tweets would have a large “Buy with Fancy” button. Clicking that would lead to another “page” offering product description, photos and even related products. From there, the user could enter payment and shipping details to buy the product — all within the Twitter app. The image even includes order tracking via a map-based interface.
(You can click the image to see a larger version.)
Re/code says it was unable to verify the image with either Twitter or Fancy. We’ve reached out to both companies for more information but have not received a reply.
Twitter and American Express partnered on an experiment last year that allowed users to buy certain items by using a specific hashtag when tweeting, but little has been said about its success and customer adoption.