Fancy Brings E-Commerce To Google Glass

fancy-logo-200pxFancy has launched an app that brings product discovery and e-commerce to Google Glass.

The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction — all within the Glass interface. The Fancy app even confirms the purchase with a receipt sent to Glass.

It all happens — after authorizing the app — by setting up Fancy as a sharing contact in the user’s Google Glass account. Once a photo is taken, the user shares it with the “Fancy Color Search” contact. Fancy then returns a number of similar products back to the user’s Glass timeline. Those products can be shared or purchased. Here’s the demo video:

Google’s current API terms bar developers from making money via ads or by trying to charge for access to their apps. The language doesn’t appear to prevent developers from making money via e-commerce as Fancy is doing, but Google can always rewrite those terms whenever it wants — something that Fancy COO Michael Silverman is well aware of.

“Google Glass is a terrific innovation and Google is entitled to do whatever they want with their api and their rules,” Silverman said via email. “We are an e-commerce company. Ours is a shopping app. Developing for Google Glass was a breeze and a lot of fun.”

The Fancy help page says the app is still pending approval, but it’s actually ready now. Glass owners can visit to authorize the app and then activate it via the MyGlass home page.

Related Topics: Channel: Retail | Google: Glass | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Phone Source

    If I wanted Google to spy on me I would get Google Glass.

  • Matt McGee

    You would? Tell me more about the spying that Google does through Google Glass.

  • Phone Source

    Matt, you well know that Google is spying on all of us.

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