Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties
It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday’s social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points.
A new study from Janrain paints a bleaker picture for Facebook with at 42% share, up only 4 percentage points over “Google.” It should be noted Janrain groups Google+, YouTube, Drive, Android, Play, etc.) that helps to inflate the overall “Google” number. [Note: Please see post-script below from both Janrain and Gigya]*
Janrain’s data shows a big incline in the music and B2B sectors that are pushing Google+ within striking distance of Facebook. On the B2B side, Google+ has actually overtaken Facebook for the first time ever.
Much like Gigya’s data, Janrain shows the continued decrease in Yahoo logins. The removal Facebook-enable Yahoo logins however may paint a different picture in coming quarters.
The login data is broken down by six verticals on the official Janrain blog.
*Post-script: Brad Cohen from Janrain contacted us with a clarification. The “Google” data is all from the Google+ main login (the only active login type. His full comment is as follows:
“We bundle YouTube and the others because that’s what Google does – i.e. no one can login anywhere with YouTube anymore, not even YouTube. All Google product logins are consolidated onto G+, and so reporting G+ is, by definition, reporting on those others as well. This is true for other data sets as well, so differences seen in the data is not due to this, and I think that’s what readers might be taking away.
The difference is really probably a result of a better / larger enterprise and international set of data with Janrain compared to Gigya, and also the work we do with our customers to help them provide login options that meet their customers.”
Post-script response from Victor White of Gigya:
“Brad’s statement is simply incorrect. All one has to do is compare our public-facing customer lists to see that the idea that they have ‘better / larger enterprise and international set of data’ is not supported by the facts:Gigya customer list: http://www.gigya.com/
Janrain customer list: http://janrain.com/
about/customers/Gigya processed more than 800 million logins and registrations last year and has processed more than 1.5 billion logins since 2009. We have more than 700 large, enterprise customers including 8 of the top ten U.S. media companies and 50% of the comScore Top 100 U.S. Web Properties.
We have clients in 46 countries. Our international customers include huge brands like: The Telegraph, The Independent, Deutsche Telekom, L’Occitane, 9MSN, KLM, Tommy Hilfiger, Univision, ITV, VRT, Prisma Media, Darty, Red Bull, Singtel, Clarin, GHD, AlItalia, Japan Airlines, KataWeb…
Also worth noting – we have a huge Client Services organization that helps not only ‘provide login options’ for our customers, but we have dedicated Client Services Managers, Engineers and User Interface Designers that work with every customer to ensure for optimal implementations.”
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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