Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties

It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday’s social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points.

A new study from Janrain paints a bleaker picture for Facebook with at 42% share, up only 4 percentage points over “Google.” It should be noted Janrain groups Google+, YouTube, Drive, Android, Play, etc.) that helps to inflate the overall “Google” number. [Note: Please see post-script below from both Janrain and Gigya]*

Jan-rain-logins

Janrain’s data shows a big incline in the music and B2B sectors that are pushing Google+ within striking distance of Facebook. On the B2B side, Google+ has actually overtaken Facebook for the first time ever.

Jan-rain-overall

Much like Gigya’s data, Janrain shows the continued decrease in Yahoo logins. The removal Facebook-enable Yahoo logins however may paint a different picture in coming quarters.

The login data is broken down by six verticals on the official Janrain blog.

 *Post-script: Brad Cohen from Janrain contacted us with a clarification. The “Google” data is all from the Google+ main login (the only active login type. His full comment is as follows:

“We bundle YouTube and the others because that’s what Google does – i.e. no one can login anywhere with YouTube anymore, not even YouTube. All Google product logins are consolidated onto G+, and so reporting G+ is, by definition, reporting on those others as well. This is true for other data sets as well, so differences seen in the data is not due to this, and I think that’s what readers might be taking away.

The difference is really probably a result of a better / larger enterprise and international set of data with Janrain compared to Gigya, and also the work we do with our customers to help them provide login options that meet their customers.” 

Post-script response from Victor White of Gigya:

“Brad’s statement is simply incorrect. All one has to do is compare our public-facing customer lists to see that the idea that they have ‘better / larger enterprise and international set of data’ is not supported by the facts:

Gigya customer list: http://www.gigya.com/customers/  Janrain customer list: http://janrain.com/about/customers/Gigya processed more than 800 million logins and registrations last year and has processed more than 1.5 billion logins since 2009. We have more than 700 large, enterprise customers including 8 of the top ten U.S. media companies and 50% of the comScore Top 100 U.S. Web Properties. 

We have clients in 46 countries. Our international customers include huge brands like: The Telegraph, The Independent, Deutsche Telekom, L’Occitane, 9MSN, KLM, Tommy Hilfiger, Univision, ITV, VRT, Prisma Media, Darty, Red Bull, Singtel, Clarin, GHD, AlItalia, Japan Airlines, KataWeb…

Also worth noting – we have a huge Client Services organization that helps not only ‘provide login options’ for our customers, but we have dedicated Client Services Managers, Engineers and User Interface Designers that work with every customer to ensure for optimal implementations.”

 

 

Related Topics: Channel: Social Media Marketing | Social Media Marketing

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.apnaahangout.com/ Arun Kallarackal

    Okay, I recently read a similar report, where it stated that Facebook just held a slender advantage over Google. It stated that Facebook actually clocked a loss in this quarter and that Google actually logged a rise!

    But the Gigya report shows otherwise! I was baffled at first. But as I read the post on, I realized that Janrain, the one that claimed that Facebook just held a slender advantage, had taken into account services like YouTube, Google +, Gmail, Play Store etc.

    So, taking that fact into account there is no wonder both the reports show different data! Gigya has just considered Google + log ins only! :)

    I found the link to this article on Kingged.

    Arun

  • Brad Cohen

    Brad from Janrain here. There’s a little bit wrong here, because it’s not up to us to group the different Google services under Google+, that’s just how it is, for the other report as well which has different numbers. You can’t actually login anywhere with your “YouTube” account, as you know have to use your G+ account to even login to YouTube. So reporting that we group those together is sort of a misinterpretation. Google doesn’t offer different social login options for those different services – they’re all consolidated under G+, and that’s true for anyone’s data. We actually think the difference is due to the fact that we have a more complete representation of the web in our data with more enterprise and international sites represented, as well as more sites offering a broader range of login options that match the needs of their users.

  • http://www.apnaahangout.com/ Arun Kallarackal

    Hi Brad,

    Thanks for clarifying that thing out!

  • VictorWhite

    Hi Arun,

    Google currently offers login for both Google+ and standard Google authentication, though soon standard Google authentication will be deprecated (making all Google logins Google+ logins).

    Brad’s claim about having a “more complete representation of the web” is incorrect. Here are the facts:

    - Gigya’s customer list: http://www.gigya.com/customers/
    - Janrain’s customer list: http://janrain.com/about/customers/
    - Gigya has 700 enterprise customers including 8 of the top 10 media companies in the U.S. and 50% of the comScore Top 100 U.S. Web Properties (again see client list)
    - We have customers in 46 countries across the globe (https://blog.gigya.com/a-look-back-at-2013/)
    - In 2013 alone we processed 800 million logins and registrations. We’ve processed more than 1.5 billion logins and registrations since 2009 (https://blog.gigya.com/a-look-back-at-2013/).

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