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William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs […]


MarTech: Technology Management As A Marketing Discipline

As marketers, we’ve had a slightly conflicted relationship with technology. The culture, philosophy, and mental models of marketing have been largely driven by “soft science” — psychology, sociology, anthropology, economics — and an even broader notion of “art.” We pride ourselves on the power of creativity, design, and language to affect people’s emotions, perceptions, and […]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

Yesterday’s news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube’s notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you […]


Get To Know: CMO & SVP Of Business Development For Sperry Top-Sider Chris Lindner

Part of Wolverwine Worldwide’s family of branded footwear, Sperry Top-Sider was founded in 1935 by Paul Sperry, an avid sailor and inventor. During World War II, the brand’s boat shoe was named one of the official shoes of the US Navy. Sperry Top-Sider later became the lead sponsor for the U.S. sailing team, and is […]


Google+ Drops Real Name Requirement, Apologizes For Delay

Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google’s policy was among the more contentious issues surrounding the social network and had been softened several times, […]


Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn’t seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less […]


Get To Know: FOX Head Of Corporate Marketing Dan Robbins

With nearly two decades of marketing, product, creative, and business strategy experience, Dan Robbins serves as head of corporate marketing for FOX, a manufacturer of high-performance suspension products for a variety of on- and off-road vehicles, mountain bikes and motorcycles. Within his role at FOX, Robbins oversees the company’s branding efforts, and creates integrated marketing […]


Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success

Denny’s is quickly setting the tone for how a restaurant should engage its online audiences. The brand’s quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks. In less than a year, the restaurant chain has increased its Tumblr audience by 253 percent and upped its […]


Thanks To “Right To Be Forgotten,” Google Now Censors The Press In The EU

The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can’t find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that’s now been “forgotten” in Google. The […]


Get To Know: Porch.com CMO Asha Sharma

Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network’s operations, business teams, and strategic partnerships – including Lowe’s. “It’s been a whirlwind,” said Sharma, “Since our September 2013 launch, we’ve grown from 25 […]


25 Business Books CMOs Are Reading This Year

It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg’s Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it […]


KLM Learns A Real-Time Marketing Lesson: Avoid Stereotypes

Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And you want to do all that without offending potential customers. That final point is the most important — first do no harm — and it tripped […]


Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard

Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network […]


Comscore: Apps Now Account For Half Of All Digital Media Time

Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile […]


Android Wear Smartwatches Compared: Samsung Gear Live, LG’s G Watch & Moto 360

Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early next month. A third from Motorola arrives later this summer. Should you go for one of the July releases and if so, which one? Or should you wait on Motorola? Here’s our guide that […]


Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead

It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both […]


Get To Know: Taco Bell CMO Chris Brandt

As Chief Marketing Officer for one of America’s most popular quick service restaurants, Chris Brandt heads up Taco Bell’s brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos […]


Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy

It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident — his third since 2010! But the incident proved irresistible for brands trolling for real-time marketing opportunities. Suarez, the controversial striker, was caught on film apparently biting the back of Italian defender Giorgio […]


Wait A Minute. Facebook Is Still A Big Hit Among Teens

It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their less-cool elders. The notion picked up steam last October, when Facebook signaled that there was a slight reduction in youth use of the network, and since then it has become almost a truism […]


Google Domains: A New $12 Domain Registration Service Google Is Testing

Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business. The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search […]


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