Internet Marketing experts dissect the latest marketing trends with detailed analysis and opinions, review products and technologies, and provide insight on marketing data.

This Week On Vine: E3 Tours, The X Factor Judges, HTC Goes Vineception & More

Jun 14, 2013 at 12:08pm ET by Kai Turner   

What happened on Vine over this past week? Vine took to E3, The X Factor showed its new judges, HTC has an Inception-like Vine within a Vine within a Vine and more. As a quick introduction, I’m Kai Turner, co-founder of Brands On Vine. We gather data on what’s popular on Vine. I’m looking forward [...]

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Why The New Facebook Hashtags Are #Awkward & #Unnecessary

Jun 12, 2013 at 7:34pm ET by Greg Finn   

Today to the delight of many marketers Facebook announced the release of hashtags. The new clickable links will pop open a new stream with public updates around each specific term. While hashtags seem like a great idea, there are quite a few obstacles in the way of #success for this new feature. Why Not Search? [...]

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Google Glass Diary: Glass Goes To A Rock Concert

Jun 11, 2013 at 9:30am ET by Matt McGee   

I had really low expectations. I was taking Google Glass to its first rock concert, and I was going to shoot some photos and videos with it. I knew the photos would be fine, but I expected the videos to be a disaster. Actually, I was worried about the audio more than anything. Here’s why: [...]

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As Early As 2000 NSA Set Out To “Live On The Network”

Jun 8, 2013 at 6:39pm ET by Greg Sterling   

An enormous amount has already been written about the National Security Agency’s (NSA’s) “domestic spying” since The Guardian’s initial revelations about the secret collection of telco company records just a couple of days ago. That was followed 24 hours later by even more explosive revelations from The Washington Post of supposedly direct NSA access to the servers [...]

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Vine Passes Instagram In Total Twitter Shares

Jun 8, 2013 at 8:00am ET by Matt McGee   

Still not sure about the idea of making and sharing six-second looping videos? Consider this: on Friday there were more Vines shared on Twitter than Instagram photos. According to Topsy Analytics, there were about 2.37 million links to vine.co shared on Twitter over a 24-hour period as of about 11:30 pm PT Friday night. That’s well [...]

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PRISM, The Tech Companies & Monitoring Versus Requests

Jun 8, 2013 at 1:07am ET by Danny Sullivan   

Tech companies are hand-in-hand cooperating to let the US government perform on-going monitoring of people, or at least their data. Right? Probably not. They are probably doing something very different, providing data when legally compelled to on a case-by-case basis. Understanding these two things is helpful to avoid some of the PRISM hysterics going on [...]

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Did Tech Companies Have Checkout & Delivery System For Gov’t Access To Their Data?

Jun 7, 2013 at 10:52pm ET by Danny Sullivan   

Tech companies named in reports to be part of the NSA’s “PRISM” data gathering program have strongly denied participating in programs giving “direct access” to their servers. But the New York Times is now reporting this may be because they provided indirect ways for the system to at least selectively request and receive data, after [...]

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This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More

Jun 7, 2013 at 2:57pm ET by Danny Sullivan   

There’s been so much creativity with Vine recently that we thought we’d try a new feature here at Marketing Land, “This Week On Vine,” where we spotlight some of the Vines by companies and others that have caught our eye. Perhaps appropriately, we’ll start with this one from Samsung, which launched this in conjunction with Twitter [...]

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“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce’s Deal To Buy ExactTarget

Jun 5, 2013 at 12:58pm ET by Amy Gesenhues   

Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation to the role of email marketing and its continued significance in an organization’s overall marketing strategy. Many feel the deal only reinforces the need for [...]

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Mad Men’s Joan Harris: The New Face Of Google Now?

Jun 4, 2013 at 5:37pm ET by Danny Sullivan   

If Google’s predictive search service Google Now needed a catchier name similar to Apple’s “Siri,” how about “Joan?” As in Joan Harris, who effectively personified herself in the last episode of Mad Men as doing what Google Now does. Joan Harris, junior partner with Sterling Cooper Draper Pryce Cutler Gleason & Chaough at the start [...]

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Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass

Jun 4, 2013 at 8:57am ET by Matt McGee   

Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it’s going to succeed with average consumers. Way back in part two of this series, I said that Glass needed — at minimum — [...]

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Google In Secret Legal Battle With Feds Over Consumer Data

Jun 3, 2013 at 11:56am ET by Greg Sterling   

In 2006, AOL, Microsoft and Yahoo all complied with Bush Administration Justice Department (DOJ) subpoenas to turn over search records — without a fight. The subpoenas were issued pursuant to the Child Online Protection Act of 1998, which the Supreme Court had previously ruled to be unconstitutional. The requests were made anyway, and Google was [...]

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As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?

Jun 2, 2013 at 5:29pm ET by Danny Sullivan   

Did you know Yahoo scans email to do contextual ad targeting similar to the way Google does for Gmail? That wasn’t on my radar, but it is now, as the company is ending older versions of Yahoo Mail and forcing everyone to use the latest version, where terms of service allow for this type of [...]

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How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

May 31, 2013 at 2:56pm ET by Amy Gesenhues   

Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Generating more than a million repins, BHG’s Blogger Recipes We Love board won the top spot for Pinterest board with the most repins. The Blogger Faves from BHG.com board claimed [...]

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Product Placement: The TV Ads Consumers Can’t Skip Or Hop

May 28, 2013 at 2:58pm ET by Danny Sullivan   

In case you missed it, several major US television networks are suing Dish over its ad “hopping” technology that allows viewers to easily skip past ads. But there’s one type of ad even Dish can’t help them skip. Product placement. Let’s revisit this type of unstoppable, poorly disclosed ad product using a recent episode from [...]

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Facebook’s Mesmerizing 3D Music Map: Can Artists, Brands & Developers Use The Data?

May 28, 2013 at 2:47pm ET by Matt McGee   

Photos may be the king of social sharing, but music must be part of the royal court, at least. And it appears to be an increasingly important part of consumers’ social lives. Google has launched a number of music-related services over the years (with varying degrees of success), and Twitter recently launched a music service [...]

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The Internship: A Fun Movie, But Also A Beautiful Google Commercial

May 25, 2013 at 5:05pm ET by Danny Sullivan   

The Internship is great, a  funny film by director Shawn Levy (screenplay by Vince Vaughn and Jared Stern) well-worth seeing by anyone who likes underdog stories. But one thing that wasn’t an underdog was Google itself. It won throughout the movie. I got to view the film during a press screening on Thursday. It’s easy [...]

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Enterprise Social Media Management Software: A Marketer’s Guide

May 23, 2013 at 4:22pm ET by Chris Sherman   

If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social [...]

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Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing

May 21, 2013 at 8:15pm ET by Greg Sterling   

In the new Pew Internet & American Life Project teens and social media report, Facebook is shown to be by far the dominant social network — in some ways surprisingly so. I say surprising because the Pew data seem to be partly contradicted by anecdotal evidence that many teens are ignoring or abandoning the network in favor of other [...]

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Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up

May 21, 2013 at 6:52pm ET by Greg Sterling   

Teenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have massively increased their usage in the past year, according to a new survey from the Pew Internet & American Life Project, together with Harvard’s Berkman Center. The new report covers US teens [...]

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