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Official: Google Approves The Marketing Land Google Glass App

How’s this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as reported by the Marketing Land crew delivered […]


Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%

In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and […]


Twitter UK Creates #OwnTheMoment Tool To Help Real-Time Marketers

Whether you call it real-time marketing, newsjacking or joining the conversation surrounding a news event, marketers are looking for opportunities to insert their brands into online banter about current events. Typically, the successful examples, like Oreo’s tweet during the 2013 Super Bowl blackout or Arby’s shout out to Pharrell Williams and his hat during the […]


VIDEO + SLIDESHOW: From Content Marketing To Media Company

The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. What are the ingredients of creating engaging content? What changes does your organization need […]


Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams

As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to […]


VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making

With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business analytics will go through a radical transformation in the next few years. Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making. How will this affect the way marketers […]


Twitter And Facebook Declare #MarchMadness Victories

Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men’s basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running and the major players are battling for […]


Get To Know: Tealium CMO Tracy Hansen

As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before […]


Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]


The Drop In Facebook Page Reach Is All About The Competition

One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent interview with Josh Constine of […]


Google Glass Turns 2: Here Are 60 Brands & Businesses Using It

Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called “Project Glass” at the time. Although the device still hasn’t had a wide consumer launch, much has happened to Google Glass in these two years. It’s being used in education at colleges and universities, […]


Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing

Taco Bell’s recent breakfast menu campaign caught our attention last week when the brand’s “Ronald McDonald” television ads prompted a Tweet from its biggest competitor. Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast menu generated over 8,000 comments in […]


Is Marketing On April Fool’s Day Fool’s Gold Or Worth The Effort?

Prank idea: don't. — Denny's (@DennysDiner) April 1, 2014 Another April 1 has come and gone and we’ve got a few questions. Were you fooled? Were you amused? And most importantly for marketers who targeted the day: Was it worth it? Certainly, it’s one way for brands to show customers that they have a sense […]


Reddit’s April Foolery Wins A Slow Day For Social Media Pranking

It’s April 1, the day when every fool thinks he (or she) is a master prankster and just about any company with an online presence can’t resist joining the fun. Our colleagues at Search Engine Land are compiling definitive roundups here and here. Surprisingly (mercifully?), the major social media networks seem to be sitting the […]


YouTube, Google+ Have An Engagement Advantage In Shareaholic Survey

They may lag in total referral traffic, but YouTube and Google+ bring in a more engaged audience, according to a Shareaholic survey released Monday. The data, pulled from Shareaholic’s network of 200,000 sites and 250 million unique visitors for six months ending in February, showed that users coming from YouTube and G+ easily beat Facebook […]


In Response To #CancelColbert, Stephen Colbert Closes “Colbert Report” Twitter Account

It was one of the strangest things I’ve seen related to Twitter on TV. The host of a popular comedy show killing his show’s Twitter account with the help of a Twitter founder. But that’s what Stephen Colbert did with Twitter founder Biz Stone on Monday’s show, and the Colbert Report’s account is now gone. […]


Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views

Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting its Facebook page with a very funny Dear John letter to the social network. Dear Facebook, Hey. It’s Eat24. Look, we need to talk. This isn’t easy to say since we’ve been together so […]


Get To Know: Simply Measured’s VP Of Marketing Michael Walton

As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company’s marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more […]


Get To Know: Continuum CMO Jeanne Hopkins

With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions. In her role as Continuum’s CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she […]


5 Ways To Ease The Facebook Page Organic Reach Blues

It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts. The ominous headlines hit almost daily, including two […]


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