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Get To Know: Simply Measured’s VP Of Marketing Michael Walton

As the Vice President of Marketing for Simply Measured, Michael Walton confesses to being a proud data geek. While leading his company’s marketing efforts, Walton has helped Simply Measured double its revenue and increase its number of customers fivefold over the last year. A leading social media analytics and measurement solution, Simply Measured currently supports more […]


Get To Know: Continuum CMO Jeanne Hopkins

With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions. In her role as Continuum’s CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she […]


5 Ways To Ease The Facebook Page Organic Reach Blues

It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts. The ominous headlines hit almost daily, including two […]


Google Tries To Clear The Air By Dispelling 10 Google Glass Myths

Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch later this year, but most Americans don’t even recognize Glass, and many of those who do recognize it don’t understand how it works. Tension has been growing in recent months. Some Explorers — […]


Facebook Sharing Bug Generates Faulty 404 Errors

It’s a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error. It’s not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you’d […]


American Express CMO John Hayes: Marketers Win By Interpreting Change

When American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads carry calls to tweet and technology keeps accelerating. How to survive as a marketer? Stay with the fundamentals, especially the ability to interpret change. Hayes gave a keynote address at the 4A’s Transformation conference today […]


Get To Know: Nanigans Senior Vice President Of Marketing

As the Senior Vice President of Marketing for Nanigans, Dan Slagen oversees all things marketing for the online advertising solutions provider. He launched the company’s Agency Partner Program and serves on the executive team. A fervent proponent of thought leadership and education, Slagen has won features on CNBC’s Fast Money, and in many publications including The […]


Facebook Ready To Start Selling Video Ads On News Feeds

Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. […]


How To Get Started Using Twitter For Business

What’s Twitter for business? No, it’s not about buying Twitter ads for your business. Rather, it’s about how a business can use Twitter as a means to create conversations about its company, brand and products. This topic — “Twitter for Business” — was the title of a great session I attended at Marketing Land’s SMX West conference […]


Welcome Change? Facebook’s New Brand Page Design Mimics Personal News Feeds

Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than the current dual display. Facebook said it will start rolling out the changes this week. The change will mean that a page’s posts will appear in the main well of content on […]


Get To Know: The CMO Of Erwin Penland Advertising

As Chief Marketing Officer at one of the largest full-service advertising agencies based in the South, Joe Saracino develops and implements Erwin Penland’s overall marketing plan, while securing new business opportunities across the country in a variety of disciplines and vertical industries. Before joining EP as its first-ever CMO, Saracino spent more than 15 years […]


After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat […]


What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Takeaways

BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is building now to media empires of the past. Don’t have time to read the entire thing, which is over 2,000 words long? That’s OK. We’ve broken it down for you into seven key points: 1. Time magazine began in the 1920s […]


Get To Know: Copyblogger Media’s Founder & CEO

Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media […]


Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night’s Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That’s “billion” with a B. […]


Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass

The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn’t been released), but one of the newest apps around is bound to be a hit with the marketing community. It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially […]


Get To Know: The Courier Journal’s Digital Marketing Guru

As the Senior Integrated Marketing Strategist for Louisville, Kentucky’s Courier-Journal, Christy Belden acts as the newspaper’s in-house digital marketing “guru” and helps lead digital marketing efforts for the paper’s clients. Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that […]


How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying

Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s & Papa’s Pizzeria and Miller Lite won — and neither were even trying to. It’s a lesson that brands need to be ready for anything, just as much trying to “newsjack” an event. Newsjacking? These days, it’s all the […]


Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone

Samsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there’s an iPhone being used. Ellen kicked off the Oscars in her monologue saying that she’d be tweeting during the show and then took […]


Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars

Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during the Academy Awards, she passed Barack Obama’s record-setting tweet — and broke Twitter, as well. Here’s Ellen (well Bradley Cooper) taking the picture during the show, saying she wanted to […]


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