Internet Marketing experts dissect the latest marketing trends with detailed analysis and opinions, review products and technologies, and provide insight on marketing data.

Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads

May 20, 2013 at 8:03pm ET by Matt McGee   

It looks like there’s something more to today’s series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you probably heard, Flickr has upped its base storage for all users to an astonishing one terabyte of data. And that’s free. No charge. [...]

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After The IPO: Facebook Survives Its “Year Of Living Dangerously”

May 19, 2013 at 5:30pm ET by Greg Sterling   

Yesterday was the one-year anniversary of Facebook’s public offering. It has arguably been the most volatile and momentous period in the company’s roughly eight-and-a-half year history. Facebook went public in May of last year at $38 and closed Friday at just over $26. The low, last September, was $17.55. The volatility of the stock and [...]

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Google: “Game Changing” Features Will Boost Google+ Adoption

May 17, 2013 at 3:27pm ET by Danny Sullivan   

Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+. But in recent weeks, the company has released what it considers “game changing” features that it feels will better enlist both marketers and developers to embrace its platform. “You’re now seeing us put out, on [...]

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Will Tumblr Be Yahoo’s Big-Splash Acquisition?

May 17, 2013 at 9:31am ET by Greg Sterling   

Yahoo is trying to buy social blogging platform Tumblr for $1 billion (or more). That would represent about a third of the company’s existing cash — though it stands to make more cash from its remaining Alibaba stake. It’s a big bet and the type of high-impact acquisition that Marissa Mayer has wanted to make [...]

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GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results

May 17, 2013 at 8:45am ET by Amy Gesenhues   

With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any marketers favorite things-to-do list, the move could result in improved numbers for [...]

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Women Tech Leaders Talk Success At Google I/O

May 15, 2013 at 8:54pm ET by Danny Sullivan   

No women in tech? Women are invisible in tech? As part of the pushback against such problems and sometimes mistaken assumptions, Google I/O featured an end-of-day session with seven women who’ve been extremely successful in tech. And, the advice they shared was hardly for women only. Speaking as part of the “7 Techmakers & A [...]

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Up Close With The New Google+ Related Hashtags

May 15, 2013 at 6:20pm ET by Danny Sullivan   

The new look for Google+ is rolling out now, and with it, the new “related hashtags.” These allow you to see other posts that are related to the one you’re reading, if that post uses a hashtag. The New Hashtag Tab For example, consider this: In this post, it made use of the #io13 hashtag. [...]

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The Google I/O 2013 Opening Keynote: From Google+ To Search To Maps

May 15, 2013 at 11:30am ET by Danny Sullivan   

Google+ gets a facelift — and new photo organizing tools. Google Hangouts comes to iOS. “OK Google” may be the new way you search by talking to your computer or mobile phone. The Google Knowledge Graph gets stats-smarts, Google Now gains new “cards” and Google Maps gets big, bold and glorious. These were the highlights, [...]

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Google Glass Diary, Part 2: Positive Public Reactions & The Importance Of Google I/O This Week

May 13, 2013 at 8:44am ET by Matt McGee   

There’s a hint of truth in Peter Shankman’s recent article, the one where he says Robert Scoble is so over the top about Google Glass that he’s damning the device to be nerds-only for eternity. But, the reality is that most of America (much less the world) doesn’t know or care who Scoble is, and [...]

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Google Glass Diary, Day 1: Getting Started With Google Glass

May 7, 2013 at 5:23pm ET by Matt McGee   

With an open mind and help from a Google staffer showing me how the device works, it was pretty easy to see some compelling use cases within the first hour that I was a Google Glass owner. On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search [...]

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Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised

May 7, 2013 at 2:29pm ET by Danny Sullivan   

Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high “revenue per search” that was promised back when the alliance was made in 2009. That’s not going to happen. When the latest extension expires in a year, the expected RPS still won’t be [...]

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Google Glass Isn’t A Segway, It’s Gordon Gekko’s Cell Phone

May 1, 2013 at 9:00am ET by Danny Sullivan   

Now that Google Glass devices are making it out into the real world through Glass Explorers, the debate has started. Are these things just an expensive joke? A device like a Segway that seemed cool but never took off as some expected? I’d say no, and I’ll draw from the TV series “Arrested Development” and [...]

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Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet

Apr 19, 2013 at 10:17am ET by Amy Gesenhues   

In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid [...]

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Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers

Apr 18, 2013 at 9:05am ET by Matt McGee   

You think you have it tough when it comes to managing social media? Put yourselves in NASA’s shoes — or spacesuit — for a moment: the agency has almost 500 different social media accounts spread across multiple social networks. Yes, 500. I get tired just thinking about the coordination effort involved. “If we tried to [...]

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Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

Apr 17, 2013 at 11:22am ET by Greg Sterling   

Yesterday, the IAB released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the Internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers, according to the report (PDF). Mobile ad revenues came in [...]

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The Crazy Way The IAB Defines Internet Ad Revenues

Apr 17, 2013 at 9:00am ET by Danny Sullivan   

The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There’s no doubt in my [...]

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Epicurious Becomes Latest Brand To Suffer Social Backlash From Tragedy-Related Tweets

Apr 16, 2013 at 8:47pm ET by Matt McGee   

If only Epicurious had been using Social Flow or Buffer, it might’ve avoided the headaches associated with social media’s latest tragedy-related faux pas. But it appears the food-lover’s website wasn’t using either of those social management services, and sent out a couple tweets on Tuesday that looked like an attempt at self-promotion in the aftermath [...]

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Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

Apr 16, 2013 at 3:45pm ET by Ginny Marvin   

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the [...]

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Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared

Apr 15, 2013 at 2:12pm ET by Amy Gesenhues   

According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received [...]

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Winning With Demand Generation & Marketing Automation

Apr 12, 2013 at 9:05am ET by Thor Johnson   

Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible. This is the first in a short series on Winning with Demand Generation – the art and science of creating lead flow for sales – and Marketing Automation – the technology supporting [...]

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