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Google Domains: A New $12 Domain Registration Service Google Is Testing

Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business. The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search […]


Social Media Lessons From The Stanley Cup Champion Of Twitter

Ask Pat Donahue Jr., the man behind the Los Angeles Kings hockey team’s famously snarky Twitter account, to pick a memorable tweet during his team’s amazing three-year run, and you might be surprised that the example lacks bite. The tweet came after the Kings were knocked out of the 2013 Western Conference finals by the […]


Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny

Since 2008, Brian Kenny has served as the Chief Marketing and Communications Officer (CMCO) for Harvard Business School, overseeing the school’s global brand. With more than two decades of experience leading marketing efforts for large global institutions, Kenny’s responsibilities include the coordination, planning and implementation of the school’s marketing, communications and public relations efforts around […]


Up Close @ SMX Advanced: Creating Blockbuster Content

Over the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to develop a ton of content. However, that content was often stale; it was a quantity thing, not a quality thing. “One of these posts will eventually stick” has been the mindset. At […]


Up Close @ SMX Advanced: Rethinking Retargeting

Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is “tagged” with a cookie. If the […]


Up Close @ SMX Advanced: Conversion Rate Rockstars

When you get right to it, all online marketing comes down to conversions — whether you define a conversion as a sale, a click, a whitepaper download or a registration. That was the topic covered in the “Conversion Rate Rockstars” session at SMX Advanced this year, which I’ll recap here.   First, let me introduce the […]


Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer

Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part of the mix. With limited resources, social can be difficult to pull off correctly, so the panelists in the session 25 Social Media Ideas For The Advanced Search Marketer were tasked with sharing actionable tips to […]


How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead

Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement services to social media professionals … and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as […]


Get To Know: United States Postal Service CMO Nagisa Manabe

As Chief Marketing and Sales Officer for the United States Postal Service, Nagisa Manabe reports directly to the Postmaster General. Since taking the role in May of 2012, Manabe has led all of the USPS’s domestic and international product marketing, development and management. She is also responsible for the postal service pricing, channel access, global […]


Study Shows How Socialbots Can Infiltrate Twitter, Gain Followers & Influence

More and more, we are counting on social media to be a reflection of reality. In many ways it has become the world’s focus group, a massive crowd-sourced data mine. News organizations use it to take the pulse of public opinion; Nielsen sells a social TV ratings report; Major League Baseball has used Twitter to […]


Amazon’s Smartphone Coming June 18, Price The X-Factor

On June 18 it appears that Amazon CEO Jeff Bezos will introduce the company’s first smartphone — or smartphones, plural. The big question is: what will distinguish it/them from the pack of Android competitors? Rumored for many months, the phone is supposed to have a 3D interface, which a video on Amazon’s site seems to […]


How To Code HTML5 Video Background In Email

By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design Conference. We knew we couldn’t promote an Email Design Conference with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people […]


Get To Know: Estée Lauder’s VP Of Corporate Digital Marketing Marisa Thalberg

As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa Thalberg supports the development of world class digital and social marketing across the company’s more than 25 brands. Starting her career as an assistant account executive at Saatchi and Saatchi Advertising, Thalberg’s background spans both the client and agency […]


Did Privacy Search Engine DuckDuckGo Pay To Be Included Apple’s Safari? That’s Private!

Tiny search engine DuckDuckGo scored a huge victory yesterday when Apple announced DuckDuckGo would be an option included in future versions of its Safari web browser, as a privacy feature. But did DuckDuckGo pay to make that happen, as others like Google do? That’s private, and DDG can’t say. “The terms are confidential. Needless to say […]


TechDirt Threatened With AdSense Closure For Reporting On Racy Videos That YouTube Puts Ads On

Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with content deemed too racy for AdSense — even though Google itself runs ads against the same exact content.   I’m Too Sexy For My AdSense… Techdirt.com, a long-standing and respected tech publication, wrote […]


#RedskinsPride Campaign Looks Like A Failure On Twitter, But Draws Facebook Support

The NFL’s Washington Redskins, battling increased pressure to change a team name that many consider a racial slur, launched a social media campaign; and depending where you checked, it either looked like a disaster or a good way to rally support. Last week, 50 U.S. senators, most notably majority leader Harry Reid (D-Nevada), signed a […]


Denny’s Scores With Perfect Twitter Reaction To Apple’s Beats Buy

If newsjacking can be considered an art form, then Denny’s created a minor masterpiece today: BREAKING: Denny’s Buys Beets for $3 Billion, Makes Huge Salad — Denny’s (@DennysDiner) May 29, 2014   It was a perfect reaction to yesterday’s news that Apple is buying Beats Electronics for $3 billion, topical, funny and punctuated by just […]


Toyota Puts Children’s Art In Motion With Dream Car Of The Day Campaign On Vine

Toyota prides itself for next-generation thinking. So it’s no surprise that the car company that brought the hybrid automobile to the masses has turned to children for a creative marketing campaign. Kids draw the darndest things? They do, indeed. And since 2004 when Toyota started its annual Dream Car Art Contest, youngsters from around the […]


#AskChevron Is Trending On Twitter, But Chevron Isn’t Answering

#AskChevron is trending on Twitter, but if you think it was part of a Chevron promotional campaign related to the company’s annual shareholders meeting today in Midland, Texas — think again. The hashtag, promoted and parked atop Twitter’s worldwide trend widget for most of the day, wasn’t a Chevron creation. It was created by an environmental […]


Get To Know: eBay CMO Richelle Parham

As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay’s 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online marketplace’s North American marketing, including: consumer product […]


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