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Get To Know: eBay CMO Richelle Parham

As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay’s 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online marketplace’s North American marketing, including: consumer product […]


Beyond Sentiment Analysis: Canvs Takes Instant Social Temperature Of TV Shows

Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers […]


Forget Mobile-First: Marketers Need To Be Consumer-First & Take Multi-Screen Marketing Approach

How many screens are you using to reach your consumers? Are you giving your audience the content they want on the device they want? Do you have a comprehensive strategy to connect your marketing efforts across multiple screens? In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have […]


Get To Know: PGA Tour Superstore CMO Matt Corey

Matt Corey is the chief marketing officer for PGA TOUR Superstore. Owned by The Home Depot founder and Atlanta Falcons owner Arthur Blank, PGA Tour Superstores are among the largest brick and mortar stores in the US, with the golf and tennis retail locations averaging 50,000 total square feet. As CMO, Corey oversees all marketing […]


How The Second Machine Age Will Transform Marketing

The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher […]


10 People Who Want To Be Forgotten By Google, From An Attempted Murderer To A Cyberstalker

Who wants things removed from Google under the newly declared “right to be forgotten” in the European Union? A convicted cyberstalker, an attempted murderer, a politician, a business with bad reviews and a pedophile are among those making such requests to Google. Yesterday, the BBC noted the first three of the cases listed below. Marketing Land has […]


Get To Know: Dana Todd, CMO For Professional Services Company Aftermath

Dana Todd serves as the Chief Marketing Officer for Aftermath, a national biohazard remediation company. Often referred to as a “crime scene cleanup” provider, Aftermath does large-scale dirty work, handling things like industrial accidents, homicides, hoarder cleaning and tear-gas removal. “It’s been quite a departure for me to move away from a long career in […]


Mini-Case Study: Poo-Pourri Targets Twitter For Sweet Smelling Results

You probably have seen the “Girls Don’t Poop” video. If not, click the embed above before you continue reading. Hilarious, right? Poo~Pourri rode those laughs — and a fortuitous post by Huffington Post — to a viral hit last September. It got millions of views within hours and now has more than 26 million. “I […]


Get To Know: DTS Inc. CMO Kevin Doohan

Serving as executive vice president and Chief Marketing Officer, Kevin Doohan oversees all marketing functions at DTS Inc., the premier audio solutions provider for high-definition entertainment experiences. In his role as CMO, Doohan manages brand and consumer marketing, product marketing, partner marketing, advertising and media, artist relations, public relations and corporate communications. Prior to joining […]


Marketers Should Jump Into Instagram Before It’s Too Late

It’s hard to believe that a social network with 200 million active users could be overlooked by marketers. But that seems to be the case with Instagram. Compelling data released this week by Nate Elliott of Forrester Research shows that brand posts on Instagram receive remarkably higher engagement than posts on Facebook, Twitter and other […]


After Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track)

The online advertising industry has apparently done an about-face on “Do Not Track” (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called “browser choice.” The article says, “The final product will include some of the same hallmarks of the DAA’s ad choices self-regulatory program, which […]


Twitter’s Dick Costolo: ‘There Are Very Few Other Companies With This Kind Of Reach’

Publishers, content creators & marketers care about scale and engagement—our platform increasingly delivers both. – @dickc #TWTRearnings — TwitterIR (@TwitterIR) April 29, 2014   Twitter isn’t pleasing Wall Street these days. Advertisers? That’s another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company’s […]


Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content

Microsoft’s nightclub-themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Tellem, — charged with delivering premium TV content — told the audience of […]


Buzzfeed Gets Serious About Branded Videos At NewFronts

Buzzfeed’s first NewFront presentation in New York was an intimate affair — no flashy strobe lights, fog machines or live bands — just Buzzfeed videos on the big screen and founder and CEO Jonah Peretti and Ze Frank, EVP of Video, discussing the history of content sharing and their vision for the social TV studio of […]


Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts

Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the […]


Get To Know: Bigcommerce’s VP Of Marketing Kirsten Knipp

With more than twelve years of technology marketing experience, Kirsten Knipp serves as Bigcommerce’s vice president of marketing, product marketing and brand. She and her team of brand, creative and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores. Prior to joining Bigcommerce, Knipp held sales […]


What Would Happen If Google Really Did Kill Google+?

  Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, […]


Mark Zuckerberg & Sheryl Sandberg Want Facebook Ads To Delight You As Much As Any Other Content

Mark Zuckerberg and Sheryl Sandberg, Facebook’s top two executives, talked about a grand vision for Facebook advertising during the quarterly earnings call Wednesday. The goal, each stressed, is to make people like ads as much as any other piece of content. That’s a lofty — some would say impossible — quest. But the journey might […]


At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong

It’s probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry uses April 12, 1994 as spam’s birthday — the day that a “Green Card Lawyers” solicitation was sent to more than 6,000 Usenet newsgroups across the web. Today, there’s plenty of spam on social […]


Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan

Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts. Mr. Sivadasan’s achievements with Lenovo over the past six […]


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