Internet Marketing experts dissect the latest marketing trends with detailed analysis and opinions, review products and technologies, and provide insight on marketing data.

12 Google Reader Alternatives

Mar 13, 2013 at 9:20pm ET by Matt McGee   

The scramble is on. With news today that Google Reader is shutting down on July 1st, its users are on the hunt for a solid RSS reader alternatives. Here are some options you might want to consider if you’re a Google Reader user: 1.) Newsblur This is a top choice from one of our corresponding [...]

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Google To Close Google Reader On July 1

Mar 13, 2013 at 7:17pm ET by Danny Sullivan   

Google Reader user? Say goodbye. Google has announced the service is closing on July 1. The news came today in a “Spring Cleaning” blog post from Google, where the company said: We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the [...]

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Facebook Redesigns Timeline: Streamlined Look, More Prominent Apps, Developer Tools & Rules

Mar 13, 2013 at 5:27pm ET by Greg Sterling   

The “Pinterestization” of Facebook continues. The company today introduced changes to Timeline that allow users to more easily and prominently display collections of things they like (via apps). This was part of the introduction of an overall Timeline redesign. Images in posts are larger and are seen on the right (a mirror of some of the recent News [...]

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Twitter Relaunches Ad Dashboard With Expanded Analytics

Mar 13, 2013 at 4:36pm ET by Matt McGee   

Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I’ll highlight here: reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for more detailed campaign reports that [...]

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Andy Rubin Out, Sundar Pichai In, To Run Android For Google

Mar 13, 2013 at 1:18pm ET by Danny Sullivan   

Andy Rubin, who has lead Google’s Android operating system efforts, will now be replaced by Sundar Pichai. Google says the move today will leave Rubin time to work on a “new chapter” with the company. Google shared the news on its official blog today, saying: Andy’s decided it’s time to hand over the reins and [...]

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Facebook’s New News Feed: The Before & After Look

Mar 7, 2013 at 2:54pm ET by Danny Sullivan   

Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content. Below, some before-and-after from my own news feed. Let’s start with this: That’s what I saw [...]

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10 Predictions For The Future Of Google Glass

Mar 5, 2013 at 8:15am ET by John Lincoln   

The Google Glass project is generating a significant amount of buzz. Really, it is scary how amped up people are about the product. But, why shouldn’t they be? It is a whole new technology. If you don’t know, Google Glass is the name of a new technology Google is developing that basically allows you to [...]

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AdSense Turns 10: Reflections On Google’s Great Leap Beyond Search Ads

Feb 27, 2013 at 9:00am ET by Danny Sullivan   

Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google’s eventual growth in display advertising. It led to the birth of new, good sites being able to fund themselves easily off of ads. It also gave birth to “made for AdSense” garbage [...]

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Study Reveals Brand Marketers Mostly Clueless And Inept At Localization

Feb 20, 2013 at 5:00pm ET by Greg Sterling   

E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Activity in local stores generates much more revenue for brands and national marketers [...]

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Microsoft’s “Scroogled” Campaign Against Gmail Wins 0.002% Of Users

Feb 14, 2013 at 9:00am ET by Danny Sullivan   

It’s been a week since Microsoft went on the attack against Gmail, launching its “Scroogled” campaign portraying Gmail as a privacy monster that reads your emails for ad targeting purposes. How’s that been working out? To date, the Microsoft-backed petition against Gmail’s practices has gained about over 6,000 signatures — equal to about 0.002% of [...]

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Why I’m Glad Google Play Gives Developers Customer Data

Feb 13, 2013 at 3:56pm ET by Barry Schwartz   

Dan Nolan, an app developer, is concerned that Google Play giving email addresses of app purchasers to developers is a privacy blunder. As an app developer myself, I could not disagree more! How Developers Sell In Google Play Vs. iTunes The way the Google Play market works and has worked since it launched on October 23, [...]

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Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express

Feb 13, 2013 at 12:17pm ET by Danny Sullivan   

American Express is making it possible to buy thing with a tweet today. How does that work! Come along, as I walk you though the process. Sync Your Card The first step is to visit the Amex Sync site, where you link your card to your Twitter account. You can also link it to your Facebook [...]

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From Twitter, To Bing & Google: The State Of The Union Goes Social

Feb 12, 2013 at 8:17pm ET by Danny Sullivan   

US President Barack Obama is set to give his State Of The Union speech tonight at 9pm ET, and from the mountains of Twitter, to the prairies of Bing, to the oceans of Google, to the official White House site itself, things are getting social. White House’s Enhanced Broadcast The White House’s State Of The Union site [...]

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Half Of Google’s Search Traffic Comes From Partners

Feb 12, 2013 at 2:48pm ET by Danny Sullivan   

No question — Google’s the world’s most popular search engine. But half of those billions of queries it handles comes from Google partners, rather than searches at Google directly. That tidbit came today from Nikesh Arora, senior vice president and chief business officer for Google, when he was talking with Liz Gannes of AllThingsD at the [...]

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Microsoft Attacks Gmail Over Privacy In Latest “Scroogled” Campaign

Feb 6, 2013 at 9:18pm ET by Danny Sullivan   

If at first you don’t succeed, get negative once again, seems to be the game plan at Microsoft. Having attacked Google Shopping with a “Scroogled” campaign last November, Microsoft is back again. This time it goes after Gmail as an evil service that invades your email privacy, armed with polling data showing consumer concern — and perhaps [...]

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Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter

Feb 6, 2013 at 1:06am ET by Danny Sullivan   

Soon after our post about Twitter being referenced in 50% of Super Bowl commercials, and Google+ being shut-out, the Google+ defenders started complaining. Since Google+ supports hashtags, was our analysis biased toward Twitter? Nope, some further analysis shows. You can see some of the complaints in the comments to our original post, and I received a [...]

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Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut

Feb 5, 2013 at 1:38pm ET by Greg Finn   

Instagram originally launched as an iPhone-only application. Then came Android, then Web-profiles. Now, Instagram has become a social network that is more than just mobile — thanks to the Instagram feed now hitting the Web. Users can now log-in to see all of their friends photographic activity in the Instagram feed. Much of the same functionality [...]

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How To Prepare For A Career In Internet Marketing: A Guide For Students

Feb 4, 2013 at 5:00pm ET by Drew Conrad   

In the last few weeks, a few students have tweeted me asking what they can do to prepare for a career in Internet marketing. While I was happy to reply with a few tips, it’s a topic that is better addressed in a blog post rather than 140 characters. So if you’re someone interested in a [...]

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Commercials Of The 2013 Super Bowl: Over 80% Had An Online Call To Action

Feb 4, 2013 at 3:59pm ET by Vanessa Fox   

Despite arguments that four million dollars are better spent online than on a Super Bowl commercial, there’s rarely an advertising opportunity that can raise awareness of your brand and get people talking like a Super Bowl commercial done right. From kick off until final play, I tracked 42 brands and 53 commercials with an eye [...]

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Twitter And Facebook Report On Top Tweets Per Minute & “Top Moments” During Super Bowl

Feb 4, 2013 at 12:24pm ET by Greg Sterling   

While it appeared to me that she was still lip-syncing yesterday, Beyonce Knowles was one of the big winners of yesterday’s social media buzz bowl. The not-so-single lady’s celebrated halftime performance generated more than 250,000 tweets per minute (TPMs). Overall, according to Twitter, her performance drove 5.5 million tweets — and perhaps shut down power [...]

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