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Get To Know: HubSpot CMO Mike Volpe

In early 2007, Mike Volpe joined HubSpot as the company’s fifth employee. With Volpe serving as chief marketing officer, HubSpot has since grown from 10 to 10,000 customers, expanded from 5 to 650 employees, and raised $100 million in venture capital. Under Volpe’s leadership, HubSpot has won more than 30 marketing awards and has been […]


It’s True: @JCPenney Might Have Won The Super Bowl Buzz

Last year, Oreo had its big moment “newsjacking” the Super Bowl, crashing in with a tweet about the event that won the buzz even though Oreo wasn’t an sponsor. This year, Oreo literally sat this one out — and JCPenney’s “mitten-garbled” tweets might have won. Twitter measurement company TweetReach says that JPC was the most-discussed non-sponsor […]


Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required

Twitter’s shared that this year’s Super Bowl generated 24.9 million tweets, more than ever before, edging out last year’s record of 24.1 million tweets — and this without a blackout or any other unexpected events other than the Seattle Seahawks’s complete stomping of the Denver Broncos. Twitter is still churning through the data, but the […]


The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl

The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity […]


New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads

Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50% in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four. The numbers are from our third annual #Hashtag Bowl count of social media […]


Super Bowl 2014: #HashtagBowl Live Blog Action From Kickoff To Final Score

Did you miss our live blog action during the big game? No problem, we understand you were at a party enjoying the Super Bowl commercials in real-time with all your friends. Catch up on what you missed and review our expert commentary on the Super Bowl ads, as our panel shared their first take on […]


iSpot.tv: 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions

Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company iSpot.tv. These have generated more than 1 […]


The 2014 Super Bowl Ads Preview: Have The Budweiser Puppy & Hashtags Already Won The Big Game?

Tomorrow, we’re geared up for our annual Hashtag Bowl, a count of social media mentions in Super Bowl ads as well as a look at the ads themselves. But after reviewing the record-breaking number of Super Bowl ads already placed online, the Budweiser #BestBuds puppy ad and hashtags in general are big hits. Will that […]


Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl

With over 17 years of digital marketing experience  across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral […]


The Budweiser #BestBuds Puppy Gets His Own Twitter Account

He’s the star of Budweiser’s Super Bowl ad, the #BestBuds puppy that keeps running back to be with the famous Clydesdale horses. Not content with YouTube fame, the puppy started tweeting through Budweiser’s account. He’s now been housebroken to his own Budweiser Puppy account. Followers of Budweiser were perplexed with a garbled tweet appeared: xjkoweaiodsgajkse;loszdetghjkeiouqw3 […]


Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup

Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game […]


A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers — and even some non-advertisers — thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation […]


Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys

Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy “social media war room,” Martin composed […]


Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Yourselves

MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find jobs. Who could be upset about that? Me, when it’s yet another campaign — like those done by Heinz and Kelloggs — that feels more about getting social media attention than […]


Where To Watch All The 2014 Super Bowl Ads Online

With just days to go before Super Bowl XLVIII, many of this year’s expected Super Bowl advertisers have been rushing to release full versions of their commercials that will air nationally during the big game. While it may be taking out some of the anticipation and element of surprise for some viewers, nearly half of […]


The Hits Keep Coming – More Brands Release Super Bowl Ads Before Game Night

Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Sunday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super […]


Must Attend: The All New Marketing Land Digital Marketing Summit

As a marketer, you’re constantly striving to gain an edge, to create a unique voice that compels people to listen, to learn, to desire. Every day you reach within to tune and hone this voice: to add richness to its timbre, to add emotion to the stories you weave, to add color and depth to […]


Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl

All right, so many of you may already ‘know’ Peter Shankman, as active as he is on various social networks. You may also recognize him as a published author, entrepreneur and public speaker who is not shy about sharing his views on branding, improving customer service, social media, PR, marketing and advertising. Peter Shankman is best known […]


Yahoo Makes Secure Search The Default

Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how “referrer” data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Yahoo.com […]


So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget

I’m blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no pun intended) looking for any opportunity they can find to insert their own name and message into the social media conversation. That’s the essence of newsjacking, and everyone’s going […]


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