Internet Marketing experts dissect the latest marketing trends with detailed analysis and opinions, review products and technologies, and provide insight on marketing data.

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out

Feb 3, 2013 at 11:36pm ET by Matt McGee   

The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the social network showdown belonged to Twitter in a dominating win over Facebook, Google+ and all other social networks. According to my count, Twitter was mentioned in 26 of [...]

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Oreo, Audi & Walgreens Newsjack Super Bowl “Blackout Bowl”

Feb 3, 2013 at 9:16pm ET by Matt McGee   

Thanks to super-fast reactions, at least three brands were able to “newsjack” the power outage that hit the Super Bowl early in the third quarter of today’s game. With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out, causing a [...]

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Report: Apple Edges Samsung To Become Largest Smartphone Maker In US

Feb 1, 2013 at 8:57am ET by Greg Sterling   

Last week Apple announced quarterly earnings: $54 billion revenue, $13 billion in profit. Despite their size, investors started dumping the stock, worried that its growth and glory days were over. Then the “Has Apple lost its cool to Samsung?” articles started appearing. Around the world, Samsung and Android have solidly claimed the top spot in sales. [...]

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Applause.com Launches Analytics Tool For Mobile Apps

Jan 31, 2013 at 4:17pm ET by Matt McGee   

Mobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the iOS and Android platforms. Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has [...]

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Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores

Jan 31, 2013 at 10:59am ET by Greg Sterling   

It’s not news to say that smartphone and feature phone owners use their devices as an active part of in-store shopping. Previous surveys have revealed that more than 80 and even 90 percent of smartphone owners do this. Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their [...]

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Facebook: 500,000 Pages Have Used Promoted Posts, 70% Become Repeat Advertisers

Jan 30, 2013 at 7:49pm ET by Matt McGee   

Facebook touted the success of its Promoted Posts product and the general success of ads in the News Feed during its earnings call today, in which it announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost 500,000 Pages have tried Promoted Posts, the ad product [...]

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Twitter Now The Fastest Growing Global Social Platform, 21% Of The Internet Population Are Active Users

Jan 30, 2013 at 11:08am ET by Greg Finn   

According to a report from GlobalWebIndexOne Pinterest may have dominated U.S. Growth in 2012, but Twitter had the largest global growth. In 2012, monthly worldwide active Twitter users grew 40% from Q2 to Q4, nearly a 288 million user increase. The new number means that 21% of the global worldwide population are active users. The [...]

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Custom Audiences May Be Facebook’s Most Compelling Ad Product

Jan 29, 2013 at 10:15am ET by Greg Sterling   

One of the most powerful advertising vehicles available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address. Facebook says that it has taken pains to prevent user [...]

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Report: Google+ Now 2nd-Biggest Social Network Worldwide

Jan 28, 2013 at 5:26pm ET by Matt McGee   

Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. That’s according to a recent report that, frankly, has some confusing claims and stats. The data is from GlobalWebIndex, a site/service that I can’t claim to have ever heard of before. The company says it does 130,000 Internet [...]

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Screw The Mission Statement, Facebook Cuts Connections With Twitter’s Vine, Yandex & Voxer

Jan 25, 2013 at 2:57pm ET by Matt McGee   

Brands and individuals that are testing out Twitter’s new video toy, Vine, are learning the hard way that it doesn’t play well with Facebook. Sure, there’s a big button to connect your Vine account with Facebook so you can finds friends and connect more easily on the new video platform … but it’s broken. As [...]

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Most Popular App In The US? It’s Facebook (Thanks To Apple)

Jan 23, 2013 at 4:29pm ET by Matt McGee   

Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors — that’s on both Android and iOS. It’s about 11 million [...]

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Now Hiring! We Have Three Openings At Marketing Land & Search Engine Land

Jan 23, 2013 at 9:00am ET by Matt McGee   

As we promised last month, our expansion continues. In addition to the two positions that we added last week, we’re now ready to accept applications for three more positions on our editorial team. In response to some questions that have come in, we’ve added a little more information at the end of this article. Please [...]

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SocialCrawlytics: Providing Insight On How Your Content Is Being Shared

Jan 11, 2013 at 3:05pm ET by Monica Wright   

It’s funny how subjective using social media tools can be from person to person. Every day, I use at least a half dozen tools to post and track social activity online, primarily SocialFlow, Chartbeat, Google Analytics, Tweetdeck, Facebook Insights, Exact Target. On occasion, that toolset grows: Google Webmaster Tools, Simply Measured, PageLever, Followerwonk, Raven Tools, [...]

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If 2012 Was “The Year Of Mobile,” 2013 Will Be “The Year Of The Tablet”

Jan 2, 2013 at 11:55am ET by Greg Sterling   

After a year of massive growth in smartphone adoption nobody is questioning the importance of mobile anymore. Finally the tired conference joke, “Every year for the past ten years has been the year of mobile,” will be repeated no more (thank the lord). But even as marketers have yet to fully “get their heads around” [...]

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Marketing Land’s Top Tweeted Stories of 2012: Content Marketing, Storytelling and The Google Dance

Jan 2, 2013 at 10:00am ET by Monica Wright   

From the Google Dance, paid inclusion and authorship to Pinterest, content marketing, storytelling, here are the top 20 tweeted stories of 2012. Compared to our most read stories, you’ll see that the list is quite different. 1. How Google Went From Search Engine To Content Destination (735 tweets) 2. Twitter Quietly Launches A User Directory [...]

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Most Read Columns On Marketing Land In 2012

Jan 1, 2013 at 8:00am ET by Marketing Land   

What were our most popular columns on Marketing Land over the past year? Below, the contributed columns published in 2012 that were read the the most: Once Deemed Evil, Google Now Embraces “Paid Inclusion” 8 Great Ways to Use QR Codes for Marketing How Google Went From Search Engine To Content Destination 12 Content Research [...]

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Marketing Land’s Most Read Stories Of 2012

Dec 31, 2012 at 1:11pm ET by Marketing Land   

What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were read the most: Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care (October) Hands-Off: Microsoft Surface Tablet Review (June 2002) Schmidt: Google+ Not Favored, Happy To Talk [...]

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Accomplishments, Complaints & Predictions: The Ultimate 2012 Year-End List

Dec 31, 2012 at 12:35pm ET by Vic Drabicky   

Well, it’s that time of year again: time to squeeze in every little bit of revenue before the 2012 books close; time to take every last day of vacation before they magically disappear at the stroke of midnight on December 31st; and, perhaps most importantly, it’s that time of year when a whole host of year-end [...]

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Infographic: The Year In Social Media, A 2012 Recap

Dec 31, 2012 at 12:20pm ET by Marketing Land Infographics   

What happened in social media over the past year? In 2012, everything from President Obama holding a Google Hangout to Facebook buying Instagram and going public to the Pope joining Twitter and Psy’s Gangnam Style breaking one billion views on YouTube. The folks at The SEO Company working with NowSourcing produced a nice infographic documenting some [...]

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Why Instagram’s Reported Drop In Daily Users Is Probably Not Due To Terms Of Service “Revolt”

Dec 28, 2012 at 12:00pm ET by Danny Sullivan   

Wow, big news! Instragram has lost 25% of its daily users. A “revolt” declares the New York Post, which broke the story. But numbers seem pretty questionable and perhaps have nothing to do with the terms of service change that upset so many earlier this month. When I saw the news spreading about Instagram’s drop [...]

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