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Microsoft Calls For International Conference On Government Surveillance

Last week President Obama announced reforms to curb NSA domestic spying abuses. There was a range of reactions but many critics contend he didn’t go far enough. The proposed reforms also probably don’t help the tech industry very much. Perhaps feeling let down or skeptical that the US reforms will change much Microsoft’s General Counsel Brad Smith is calling for […]


Introducing The Marketing Land #Hashtag Bowl: 2014 Edition

Are you ready to see the battle of the social networks during Super Bowl XLVIII? Marketing Land is set to kick off Super Bowl advertising season with our third annual #Hashtag Bowl — your front row seat to see how all the social media platforms stack up against each other in Super Bowl ad mentions. […]


Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence

Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Prior to joining the IAB, Bager led business […]


Sundance 2014: Movies, Marketers Work To Produce Online Buzz

The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town’s Main St. While the festival continues to stick to its core values and vision set forth by founder Robert […]


Google, Moz & Hubspot Are The Most Recognized Marketing Tech Brands In Marketing Land Survey

It wouldn’t be too hard to make a list of the things that Google, Moz and HubSpot have in common: they provide marketing technology products. They have legions of customers and fans. They speak and exhibit at industry conferences. And more. They also have one of the most valuable things any company could hope for, […]


Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo

The Super Bowl ad frenzy has already started, with many brands like Jaguar posting “teaser” ads in anticipation of their monumental Super Bowl advertising investments. Nestle is another brand to get in on the pre-game action, releasing a campaign for its new Butterfinger Peanut Butter Cups candy. Nestle posted its “Butterfinger Cups 2014 Big Game […]


Will This “Devil Baby” Video Scare You Into Watching “Devil’s Due” In Theaters?

With a box office release scheduled for this Friday, the people behind the motion picture “Devil’s Due” have released a video ad for the film that is scaring up lots of attention online. Since being posted on YouTube yesterday, the “Devil Baby Attack” video ad has earned more than six million views. Produced as a […]


How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo’s #KillingKennedy Campaign

The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing Kennedy, timed to premier the week before the 50th anniversary of the assassination of JFK, Nat Geo wanted to make a big impact on Twitter to build excitement and drive viewership. Armed with Twitter-savvy celebrities […]


Duracell “Trust Your Power” Ad Featuring Seattle Seahawk Coleman Winning Cheers Online

A new ad from Duracell featuring Seattle Seahawk running back Derrick Coleman, the first ever legally deaf NFL player, is gaining more and more buzz online. Since showing up on YouTube four days ago, the video has earned more than 2.3 million views and 48,474 shares. The Duracell “Trust Your Power” ad begins with Coleman […]


Study: What Makes You Click On A Headline?

The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click than a question-only headline or a pure “declarative” headline. However  the success of question headlines reportedly varies by topic or category. That’s according to new academic research from BI Norwegian Business School in […]


Nest And Google’s Top 10 Biggest Acquisitions

Google’s announcement that it is snapping up home automation firm Nest for a cool $3.2 billion in cash had us looking back at Google’s other big acquisitions. The internet giant has purchased nearly 150 companies — some for people, some for parts or both. Here’s the countdown of Google’s 10 biggest acquisition deals so far, […]


Get To Know: The CMO For Backupify

As the Chief Marketing Officer for Backupify, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, John Bigay has more than 17 years of experience helping technology and digital media companies build their brands and grow their business. Prior to joining Backupify’s executive team, Bigay served as a marketing and strategy consultant […]


FAQ: How The New Gmail “Send To Anyone On Google+” Feature Works

Google has announced that soon, anyone with both a Gmail account and a Google+ account will be able to message anyone else with a Gmail account and Google+ account, even if they don’t know their email address. Spam city! Potentially, but Google has some safeguards built in that it hopes will keep this as a […]


P&G Puts The Spotlight On Moms Once Again In New “Pick Them Back Up” Winter Olympics Ad

After experiencing much success with its “Thank You, Mom” campaign during the 2012 London Olympics, Proctor and Gamble has launched a new mom-themed Olympics ad in time for the upcoming 2014 Winter Olympics in Sochi, Russia. Since its release on Sunday, the video has earned nearly three million views on YouTube, and ranks No. 1 […]


State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In 2014

ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new year, with a focus on driving increased conversion rates, raising brand awareness and leveraging more behavior-based data. Of the more than 2,500 marketers surveyed, 61 percent planned to increase spending on data and analytics, […]


Get To Know: Bestselling Author & VaynerMedia CEO Gary Vaynerchuk

As the CEO of VaynerMedia, Gary Vaynerchuk is a talented entrepreneur, a self-trained social media expert and a bestselling author. At eight-years old he was operating seven lemonade stands in his neighborhood and by age ten had moved onto selling baseball cards at local malls. In high school while working at his family-owned liquor store, Gary […]


Marketing Land’s Most-Shared Stories on Google+ in 2013: Google+, Google Reader and Google Glass

Happy New Year Marketing Land fans! We kick off 2014 with our last look back at 2013, the most-shared Marketing Land stories on Google+. What was the hottest topic our readers “+1′d” this past year?  Just as our Facebook fans prefer to share stories about Facebook, our readers on Google+ like news and stories about Google, […]


Top Columns On Marketing Land In 2013

What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed columns, we’d deduce that mobile marketing, changes at Google, LinkedIn developments, and programmatic media buying were top of mind. On Marketing Land, we published columns contributed by practitioners in a variety of disciplines: Email […]


Our 10 Most Popular Mobile Marketing Columns Of 2013

QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There’s no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we’re thankful to have had such knowledgeable experts share their views and insights about […]


Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square’s famous digital billboards during New York City’s New Year’s Eve events. The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear […]


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