Feedly Outlines RSS Roadmap, Touts 68% Conversion Of Testers To Active Users

feedly-logoWith less than a month to go until Google Reader shuts down on July 1st, Feedly has shared what it’s been doing — and still plans to do — as RSS users search for an alternate feed reader.

In a blog post, Feedly also says its userbase has been growing since Google’s announcement in mid-March:

  • 68 percent of those who try Feedly convert into active weekly users
  • active users have doubled the time spent using Feedly
  • Feedly users are sharing 10x more content to Facebook, Twitter, Google+ and Pinterest thanks to its partnership with Buffer

From looking at the analytics of some sites that I have access to, Feedly has become the primary replacement for Google Reader so far — and on some sites, there’s not a close second place RSS reader.

Feedly also says it plans to focus on improving speed this year as one of several items on its roadmap:

  • speed
  • search
  • pure web access
  • Windows Phone and Windows 8 compatibility
  • improved group sharing
  • bug fixes

Not mentioned in the roadmap is offline feed access, but Feedly has also announced plans to support several apps that do provide offline access, such as Reeder, Press, Nextgen, G Reader and Newsify.

Related Topics: Channel: Content Marketing | Content Marketing | Marketing Tools: RSS


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Zachary Reiss-Davis

    Anyone who’s tested Feedly and other Google Reader replacements — what do you think / is Feedly the right choice?

  • Matt McGee

    I didn’t bother trying any others since so many people suggested Feedly. And I’m enjoying it so far.

  • weread

    Why dont you checkout weread.in

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