Firm Claims 80% Of Facebook Ad Clicks Were From Bots
E-commerce store builder Limited Run isn’t happy with the results on recent Facebook ad tests, so upset they are planning on deleting their Facebook page entirely. The firm is claiming that only 20% of the clicks purchased could be verified.
The Facebook post states:
However no IP addresses, screenshot or other evidence backed up these claims. Limited Run also claimed that when trying to change their page name, Facebook offered to if they would spend $2,000 in ads.
UPDATE: A Facebook spokesperson responded to claims by stating:
“We’re currently investigating their claims. For their issue with the Page name change, there seems to be some sort of miscommunication. We do not charge Pages to have their names changed. Our team is reaching out about this now.”
This isn’t the first report of bots meddling with Facebook ads. Just last week Search Engine Journal released a study that uncovered serial “likers” who would trigger conversions by liking more than 5 pages in a single minute.
For more information see the Limited Run Facebook post.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.