Five Companies Each Showed More Than A Billion Video Ads In June, comScore Says

comscore-logoJune was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall.

The numbers come from comScore’s June 2012 Video Metrix service.

Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled 147 million ad minutes. BrightRoll Video Network was second with 1.39 billion video ads shown in June, but tops in ad minutes at 805 million. BrightRoll’s ads also reached almost 36 percent of the U.S. online population, compared to about 25 percent for Google/YouTube.


Overall, comScore says that video ads reached about 53 percent of the U.S. online population, and each user saw about 68 ads during the month.

On the content side, Google/YouTube was again the top site with more than 154 million unique viewers and almost 18.3 billion videos shown. Vimeo moved into the top 10 for the first time, with 21.4 million unique viewers and 71.2 million videos shown.

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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