We know that Instagram is one of the most popular social destinations for users, but brands are following suit. Back in August, Simply Measured, a social analytics  firm, discovered that 40% of brands had adopted Instagram for marketing. Since then, brand adoption has jumped a whopping 35% quarter-vs-quarter increase — up to 54% adoption rate as of November 1st.

Instagram crushed all competitors in quarterly growth, thanks in part to the near 100% adoption of Facebook and Twitter. Surprisingly Google+ saw only 5% growth while Pinterest jumped 24% to a 63% adoption rate, just 4 points below Google+. 34% of the brands post at least one photo a week.

One of the most telling items in the SimplyMeasured report is that users are supporting the engaged brands. Of the top brands surveyed 20% had 10,000 or more followers. Brands with 20,000 or more followers jumped 29% as well.

For more information see the SimplyMeasured study.

Related Topics: Channel: Strategy | Facebook | Facebook: Instagram | Social Media Marketing | Statistics: Social Media | Top News

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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