Dorothy isn’t the only one who had to follow the Yellow Brick road to find her way home; we all need to follow a path to find our way to success, and the app market is no different.
The app market for both iOS and Android is beginning to become overcrowded. Apple first opened its app store with a mere 500 apps in 2008, and now, the store comprises over 700,000 apps for the iPad and iPhone. Android hasn’t lagged behind, either. According to Statista, GooglePlay now boasts over 700,000 apps, too, growing from just 100,000 in the past two years alone.
The overcrowding of app stores is not good news for app developers, and new apps entering the marketplace are finding it more difficult to succeed due to the huge intensity of competition.
Imagine having over 50 brands of pasta on the shelf at the supermarket. It would be impossible to see them all, and the lucky chosen brand will be the one you have heard of, or the one that happens to be at the front.
The same happens in the app industry. App consumers will either download an app from a trusted app developer, or a developer that has numerous apps in its collection, or the app that appears first on the search list.
Roadmap To App Success
The company I work for, AppsGeyser, which offers an app-making tool platform, has recently developed a Roadmap to App Success. Although the AppsGeyser Roadmap was created for the Android app market, the basic principles are also relevant to iOS.
The roadmap to app success was derived from data research collated from both successful and unsuccessful app developers. Its main aim? To help new app developers enter the app market on the right path.
The principles behind the road map to app success are based upon ensuring that the app developer begins with the right product. If a product doesn’t match industry standards or isn’t relevant to the app market audience, it doesn’t matter how much money is spent, or how well prepared the marketing campaign is.
Watch For Pitfalls
There are many pitfalls in app development, and the roadmap to success is aimed at guiding app developers around the pits to their ultimate goal – app success.
The pitfalls in app development appear at every stage in the app-making process, starting with the most fundamental aspect of any business – the name.
Most companies will use their company name on their app, which is acceptable if the app is to be used by the company’s current client base; however, if the app has been created to increase the size of the current audience, then the app needs to have the ability to be found through an organic search in the app stores, which means it should be keyword-friendly.
The name of the app and the app description must be keyword friendly to enhance its position in the search rankings. Other influences on search rankings also include app ratings, number of downloads and ratio of download installs to uninstalls.
The ease of app making encourages app makers to jump straight into app distribution. However, if a developer is looking for app success, it is vital to take the making process step-by-step, ensuring, at each stage, that the pending pitfalls are taken into account.
I would love to hear some feedback on how this guide has helped your app making and app success through your comments below.
Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.