Following Facebook, Foursquare Becomes A “Platform” With “Connected Apps”

foursquare-iconWhether taking a page from Facebook or simply following a logical development path, Foursquare has taken steps toward becoming a “platform.” Last week the company announced “connected apps.”

Connected apps allow third party developers to integrate their apps and content into Foursquare. There are a number that showed up with the announcement, among them: Foodspotting, GroupMe, Instagram, Path and the Weather Channel.

These connected apps will extend the content and functionality of Foursquare, tied to location or particular venues. It also gives developers yet another “app store” (or app gallery as Foursquare is calling it) for discovery of their apps. In addition to connecting/incorporating them into Foursquare, users will also be able to download apps from the gallery.

Foursquare says it wants to see how developers and end users react before more widely opening up the program. However developers can get “preview” access to the new API already.

To the extent the program takes off it repositions Foursquare as a “platform,” rather that merely a site/app. It also makes Foursquare a much broader utility for both users and developers, who can now potentially use connected apps and the gallery to drive adoption of their apps. Additional, potential revenue streams also open up for the company in this new platform scenario.

As Foursquare evolves it becomes more and more interesting. The company is the exemplar of the “SoLoMo” phenomenon and now a potential hub for other location-based apps.

Related Topics: Channel: Local | Foursquare


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!