For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings

When’s the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers. Success on Twitter and Facebook means posting in the early afternoons, while Tumblr likes the night life.

Bitly looked at the amount of clicks that links posted through its service generated on Twitter, Facebook and Tumblr (sorry, Google+, you got left out). It also looked at when these sites seemed to have the most activity overall.

Bitly even generated fancy looking plots of clicks and activity, like this:

I found it easier, however, to skip the charts and read the findings. Below, my summary of the best times.

Note that all times are in Eastern Time, which makes sense in terms of activity. From 1pm-3pm ET, for example, corresponds to 10am-Noon Pacific Time. During those hours, most of the entire United States is awake.

For those dealing with non-US audiences, I suspect adjusting these peak times to your own local “waking hours” might prove effective.


  • Post 9am-3pm ET, Monday through Thursday
  • Especially post 1-3pm ET, Monday through Thursday
  • Avoid posting after 8pm ET during the weekends
  • Avoid posting after 3pm ET on Friday and at all on weekends


  • Post 1-4pm ET during the week
  • Especially post midweek 1-3pm ET
  • The very best time is Wednesday at 3pm ET
  • Avoid posting between 8pm ET and 8am ET during the week
  • Avoid posting on weekends


  • Post from 4pm ET onward
  • Especially post from 7pm-10pm ET onward, with Monday and Tuesdays being good
  • Post on Friday evenings

Remember, ultimately it will be up to your own individual findings to know the optimal time to post content. For some, posting during the weekend might not drive a ton of initial clicks but could pick up some additional traffic, or “second chance” activity, as I’ve called it.

Related Articles

Related Topics: Channel: Content Marketing | Facebook | Social Media Marketing | Statistics: Online Behavior | Top News | Tumblr | Twitter


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • John Rampton

    Sounds about right, I typically post around 10am PST which is 1pm EST.  Best results around that time for Facebook.

  • Meredith Nunnally

    I wish the Google URL Shortener would give all this data. It would be nice to know. Guess it’s time to make a switch! 

  • Funny Jokey

    I would care for some proof of concept on the timings if possible. Is it already proven ?

  • Nick Stamoulis

    This is definitely a good place to start. Each audience is going to be a little different so you’ll need to find your own “sweet spot,” even if it’s outside normal business hours. But that’s why social media tools can schedule things out!

  • Mazhar Shah

    Hi well done… but let me know that how you measure and will target
    countries geographically Can you please do it that what is the Best time
    for American what is the best time of posting for Australian and Asian?

  • Mazhar Shah

    Hi well done… but let me know that how you measure and will target
    countries geographically Can you please do it that what is the Best time
    for American what is the best time of posting for Australian and Asian?

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