Android To Hit 80 Percent Market Share This Year — Report

smartphonesSmartphone growth continues according to the latest “shipments share” numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth.

The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many. The report acknowledges the potential positive impact of a larger-screen iPhone but doesn’t believe that will significantly affect Apple’s global market share.

IDC smartphone forecast 2018

IDC sees Windows Phone handset share growing from 3.5 percent globally to more than 6 percent in 2018. On a percentage basis Windows Phone growth “will outpace the market.” BlackBerry by contrast is almost gone by 2018, one of the most spectacular corporate collapses in recent history.

It’s unclear how Nokia will fare under the Nadella regime. Former CEO Steve Ballmer was the architect of the acquisition. When asked at the Code Conference whether he favored buying the Nokia hardware business, Nadella expressed pretty open ambivalence saying “I’m not going to answer that.”

Google/Android’s continuing OS success may bring increasing regulatory scrutiny around the world (though not in the US). While Android is technically an “open” operating system its major strains (much of the global market share) is fairly tightly controlled by Google.

Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Mobile | Microsoft: Business Issues | Microsoft: Mobile | Statistics: Market Share | Statistics: Mobile Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!