Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017

Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017.

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Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year.

In terms of the broader category of global digital ad revenue, Google and Facebook are again #1 and #2 estimates eMarketer. The former will control almost 33 percent of total digital advertising revenue vs. 5.4 percent for Facebook (left chart below). Google’s overall digital ad revenues are expected to come in at $38.6 billion this year, with nearly $6.4 billion for Facebook (right chart).

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Yahoo and Microsoft are next in order, with $3.5 and $2.9 billion, respectively, in anticipated 2013 ad revenue. Most of the remaining companies on the list have less than 1 percent of global digital ad revenues.

What’s striking is how quickly Facebook ad revenue has grown — mobile in particular. In just two years it has gone from zero mobile revenue to potentially $3 billion this year.

Related Topics: Channel: Industry | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Google: Business Issues | Google: Display Advertising | Google: Mobile | Statistics | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Spend Projections | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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