Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution

smartphonesMobile application and ad solutions developer UberMedia has launched UberAds, a mobile ad platform that cross references public social media signals with geo-location data to deliver targeted advertisements across multiple screens. Started in 2010, UberMedia is an Idealab company, founded by Bill Gross.

Gross, CEO of both Idealab and UberMedia, is credited with launching, the first bid-based, pay-per-click search engine. was renamed Overture Services, and eventually acquired by Yahoo in 2003 for $1.6 billion.

“In 1998, I saw a problem with Internet advertising effectiveness, and we invented pay-per-click bidded advertising, which now accounts for the majority of Internet monetization,” said Gross, “Today, I see the same problem with mobile advertising effectiveness and we have invented UberAds, which is set to do the same thing for mobile.”

According to UberMedia, their UberAds formula has achieved more than three times the industry mobile ad CTR average for a number of brands, including Nike, Universal and Lancome.


Related Topics: Channel: Mobile Marketing | Marketing Tools: General | Mobile Marketing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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