Foursquare Launches Self-Serve Promoted Listings For Small Businesses

Today, Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings with a handful of local New York City businesses in early June. The new ads don’t rely on user check-ins. Local businesses can promote their listings and offer specials to nearby users.

Foursquare says they have been fine tuning their targeting technology during the past year of piloting their ad programs. The self-serve ads rely on the same algorithm that powers Foursquare’s Explore recommendation engine.

Below is an example ad from the Foursquare announcement:

Foursquare Self Serve Ads

Businesses are charged per action — either when users visit the advertising business in person, or click-through to the full listing on Foursquare.

Foursquare says they are making the ad platform available to a few thousand businesses today and will roll-out the service to the 1.4 million local businesses on Foursquare in the coming months.

This is the second advertising service Foursquare has introduced in just the past week as it strives to rev-up earnings. Check-In ads for brands to promote their goods after users check-in rolled-out last Tuesday.

Related Topics: Channel: Local | Foursquare

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!