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A/B testing solution Google Optimize is out of beta and free for everyone
The A/B testing platform runs on top of Google Analytics.
Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries.
Tests can be targeted at specific user segments and set URL rules to determine which pages on which to run a test.
You can access Google Optimize here.