Fruji: Inexpensive Twitter Analytics For The Masses

fruji-logoFruji is a new Twitter analytics service that offers some pretty powerful reports, particularly when it comes to analyzing who’s following you. And Fruji does it at a lower cost than some other services.

Pricing ranges from free for the barebones “Basic” account up to $25 per year for the “Pro” account, which provides unlimited lists of things like “Most Valuable Followers,” “Most Popular Followers” and how many verified Twitter accounts are following you. There’s also a “Premium” account in the middle that, for $5 per year, lets you see up to 20 verified users that follow you and up to 50 of your Most Popular/Most Valuable followers.

Here’s a look at some of the features that might interest social media marketers.

Fruji Twitter Analytics: Features

Fruji covers the basics that you’ll find in many other Twitter analytics services. The dashboard includes things like how many verified accounts are following you, how often your tweets are retweeted and what your following-to-follower ratio is.

There are also basic charts covering the growth of your follower/following count, tweets, retweets and list memberships.

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That’s all pretty basic, but where Fruji starts to shine is in its deeper analysis of your followers.

Most Valuable Followers

This may be the most interesting data that Fruji shows. It defines a valuable follower as “someone who has a large number of followers (similar to a popular follower), but follows only a limited amount of people (so they’re likely not a spammer).”

This chart (and others) includes what Fruji calls the “You Are Special Factor” — accounts that don’t follow a lot of accounts are more likely to notice your tweets. From a marketing angle, this is gold; these are accounts with enormous followings, that follow you, but don’t follow a lot of other accounts.

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On the chart above, Fruji is showing the “Verified and Popular” accounts that follow me, but also adding in the YAS Factor, highlighted in green — the accounts that don’t follow many others but follow me.

Most Popular Followers

Fruji separately shows me a chart of just my Most Popular Followers — with options to filter how many followers they have. There are eight accounts with more than a million followers that follow me. But these aren’t valuable followers because they all follow at least tens of thousands of accounts.

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There are several other data points, including a list of “marketing” accounts that follow you; these are accounts that Fruji believes are owned by “marketing departments, mass-followers and basically people who are mainly interested in creating a large marketing channel.”

Fruji also tells you the timezones of your Twitter followers — at least the ones that have correctly set their location on Twitter. My follower base, for example, appears to be about 40 percent in the U.S. Eastern time zone and about 27 percent in the U.S. Pacific time zone.

There’s one oddity on the Timezone display that I should mention: There are separate entries for “Indiana” and “Sydney.” It appears to be a bug; I’m guessing “Indiana” should say U.S. Central time zone and “Sydney” should say Australia, since the chart is missing those.

Final Thoughts

As I said earlier, there are many Twitter stats/analytics tools available — some of which are really great for marketers that seek to learn more about their Twitter activity and followers.

Fruji may not have all of the features that some other services offer, but it does provide some very useful data — particularly about your followers — and it does it at a very inexpensive price.

Related Topics: Analytics | Channel: Analytics | Features & Analysis | Marketing Tools: Analytics | Marketing Tools: Social Media | Top News | Twitter

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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