• http://www.prosemedia.com/ Justin Belmont

    The idea of brainstorming sessions to establish personas is really interesting. One of the main benefits of this, I think, is the range of feedback it could give, especially in smaller companies. When you want your company to grow, there can be a tendency to attempt to do it independently, but, as I’ve learned at Prose Media, collaboration is extremely powerful.

  • http://www.seoperks.com/ Nate Dame

    For sure! The risk is that the end result is based on assumptions, not facts. The group needs to be aware of this to not give their findings too much weight without validation. But the process itself is incredibly valuable to uncover information and to build momentum.