The conflict has resulted in a kind of stand-off with increasingly bellicose threats from European regulators about action and fines. Now the German court has struck what may be a sweeping blow against Google’s policy and could result in changes and new notification burdens on Google throughout Europe.
Google may still appeal the case. But it’s significant because most data protection laws across Europe are fairly consistent. So a violation in one country is likely to be a violation in another.
Apple and Samsung have also been targeted by VZBV. Apple’s policy was also held in violation of German privacy rules.
It’s unlikely that Google will prevail on appeal in Germany. CNIL will also probably feel validated or emboldened by the German court ruling.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.