• http://twitter.com/CloudNineMedia Cloud Nine Media

    Great piece Tony. I think it’s fantastic to see that a growing number of ad networks and publishers have begun offering a CPE pricing model. (Full disclosure, my company Cloud Nine Media is one of these networks and we sell our inventory almost exclusively on a CPE basis.)I agree with the importance of fostering ad design but do want to add that offering consumers something in return for their time and attention, e.g. premium content, virtual credits in a casual game or free WiFi access, leads to great advertising success.

  • Marielle Hanke

    deleted

  • http://twitter.com/celwell Chris Elwell

    “Engagement” and “branding” no doubt tie for the most ambiguous advertising buzzword of all time. :-)