Get To Know: DTS Inc. CMO Kevin Doohan
Serving as executive vice president and Chief Marketing Officer, Kevin Doohan oversees all marketing functions at DTS Inc., the premier audio solutions provider for high-definition entertainment experiences.
In his role as CMO, Doohan manages brand and consumer marketing, product marketing, partner marketing, advertising and media, artist relations, public relations and corporate communications.
Prior to joining DTS, Doohan was the executive vice president of marketing at Machinima, a leading video entertainment network. Doohan’s team led the evolution of the company from an entertainment brand to a lifestyle brand with gaming at its core, and delivered millions of views to key series like HALO 4: Forward Unto Dawn and Mortal Kombat Legacy.
From 2008 to 2012, Doohan was head of digital marketing at Red Bull. Under Doohan’s leadership, Red Bull experienced explosive growth across digital channels, building engaged audiences on Facebook, Twitter, and Instagram. Doohan’s team also was responsible for launching Red Bull’s gaming events, attracting millions of viewers online and thousands to watch live in-person.
Before leading Red Bull’s digital team, Doohan oversaw all digital marketing at ConAgra Foods, including the corporate brand and consumer brands Healthy Choice, Butterball, Orville Redenbacher’s, Hunts, and Slim Jim. Earlier in his career, Doohan held senior marketing roles at Digital Insight (now an Intuit company) and at Cendant Corporation.
Doohan earned an MBA at Northeastern University and is a dual citizen of the US and Ireland.
CMO @ DTS Inc.
- Age: 44
- HQ: Calabasas, CA
- Apple or Android? Apple
- First Car: Ford Escort
- Hobby: Red Sox memorabilia & sneakers
- First Job: Loading 7Up trucks
What mobile device can you not live without?
Can we take a peek at your phone’s home screen?
Which app do you use most often for work?
What social media network or website do you frequent most when you’re not working?
Twitter, I use it equally for work, news and fun.
What’s the first thing you check on your phone in the morning?
I log my sleep on my Fitbit One.
Take me through your typical workday.
There’s no such thing as a typical workday for me.
What has been the most exciting work development during the past year?
Joining DTS – incredible technology and solutions and a crazy smart team. We are “where the puck is going.”
How many miles have you traveled in the last 12 months?
I’ve traveled 75,000 miles in past year.
The most interesting place is probably my many trips to Fuschl Am See, Austria when I was a marketing leader at Red Bull.
What work challenge keeps you up at night?
Nothing – I’m very good at separating what I can control from what I can’t. Speed is a constant opportunity: how can we go faster?
Can you tell us about a campaign or work project you’d like to do over?
I don’t have regrets. You learn lessons through every experience and they’re immensely valuable.
Tell me about the people who have been most influential in your career.
Too many important mentors to single one or more out. I’m fortunate to have had them.
What traits does a person need to succeed in your position?
Curiosity above all. Creativity, ambition, and emotional intelligence all matter also.
Can you tell us something about yourself that your team would be surprised to know?
Not sure I could surprise my team. I have over 100 pairs of Nikes, that’s surprising to many.
Why did you go into marketing?
I always loved marketing. My Dad gave me Positioning: The Battle For Your Mind when I was twelve.
What other career would you like to try and why?
I love what I do – wouldn’t want anything else.
What does your desk look like?
Here’s a picture of my office, my fave thing in there is a big whiteboard. Many problems are solved there.
What’s the last business book you read?
The First 90 Days by Michael Watkins. I read it every time I change roles.
Outside of your company’s efforts, what ad campaign or video caught your eye recently?
I loved the Pharrell “24 hours of Happy” video.
Also, the Honey Maid response to the negative feedback they received for their #ThisIsWholesome campaign was fantastic:
(Some images used under license from Shutterstock.com.)
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