Get To Know: Continuum CMO Jeanne Hopkins
With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions.
In her role as Continuum’s CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she was vice president of marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500.
In 2012, Hopkins co-authored Go Mobile, a No. 1 best-selling mobile marketing book on Amazon.com.
Hopkins has served as the CMO of SmartBear and MECLabs (owner of MarketingSherpa, MarketingExperiments and InTouch), and senior director of marketing programs and communications for Symmetricom.
Last year, Hopkins ranked No. 10 on HubSpot’s list of “12 Insightful Marketing Insiders You Should Follow on Twitter,” and was included on MSP’s list of 10 Industry Executives to Watch in 2014. She was named one of the 50 Most Influential Sales Lead Management professionals in 2011, 2012 and 2013 by the Sales Lead Management Association, and was a recipient of SLMA’s 20 Women to Watch Award in 2011 and 2013.
This year, Hopkins was named Co-Chair of the MassTLC Sales and Marketing Cluster.
SVP & CMO @ Continuum
- Age: Old enough to know better
- HQ: Boston, MA
- Favorite Brand: Amazon
- Apple or Android? Android
- First Car: Volvo Station Wagon
- Hobby: Reading
What mobile device can you not live without?
My Google phone – it does everything. I can read books, listen to music, take awesome pictures, not get lost, manage my Inbox…awesome.
Can we take a peek at your phone’s home screen?
Which apps do you use most often for work?
Outlook, keeping email flowing in and out is the only way things get done.
What social media network or website do you frequent most when you’re not working?
LinkedIn allows me to connect and mentor the folks I’ve worked with.
What’s the first thing you check on your phone in the morning?
Take me through your typical workday.
I wake up early, around 4:45am, check email, get ready for the two-hour trek via car and train to the Boston office.
At the office, I set up wherever I can find a spot. I talk to my colleagues and team members, and depending upon the day, start the meetings. I try to have a schedule with a list of things that need to be discussed, addressed, and confirmed each day.
I then leave the office around 6:00 p.m. for the two-hour trip home.
What has been the most exciting work development during the past year?
Planning the inaugural Continuum user group conference, Navigate 2014 – it was the very first thing I worked on upon joining the company in September. It’s a tough time of year to plan an event in Boston, but we secured the Seaport Hotel and began Save the Date campaigns.
How many miles have you traveled in the last 12 months?
I believe I’ve traveled about 75K miles. I enjoy going to our Pittsburgh office. The space is modern and filled with lots of nice people. Plus, it’s the only place I’ve ever been where they put French fries on your salad and call it delicious.
What work challenge keeps you up at night?
Our team is responsible for new partner acquisition, and getting velocity going with our Account Executives and trying to reduce the friction. I’m lucky that we’re building a really good team of metrics-based marketers that understand the why as well as the how.
Can you tell us about a campaign or work project you’d like to do over?
Program execution is challenging…no one program is able to be cloned, it is a way to leverage past experiences in terms of gaining value from the team, from the efforts that you are trying to deliver. I wish that we had done a better job with our Continuum Vets Foundation effort in November. We really threw it together in time for Veteran’s Day. I think this year will be better.
Tell me about the people who have been most influential in your career and the direction they provided.
I’ve been really lucky to work with terrific people. Even the ones who weren’t the best in terms of leadership still taught me something.
The smartest person I’ve ever worked directly for is Mike Volpe, CMO of HubSpot. Every time I talk to him, he amazes me with his perspective on how teams and companies interact and the value they bring to the table. He’s a truly holistic thinker and I admire him.
What was your first job?
Babysitting of course, but my first paycheck was during the summer of my 14th year, picking tobacco in the Connecticut River Valley – the tobacco leaves are the ones that Cuban cigars are famous for! Yup, I was a field worker.
What traits does a person need to succeed in your position?
Strategic and GSD – being able to understand a business and how marketing can lead the organization all the while delivering results daily, weekly, monthly and annually. Not getting lost in the details, but to keep moving forward.
Can you tell us something about yourself that your team would be surprised to know?
I had to accompany and “handle” Rodney Dangerfield at the New York Toy Fair while at Milton Bradley. I was 20 and he was as sweaty as you can imagine. This was during his career’s last gasp for a “Can’t Get No Respect” board game, which flopped.
Why did you go into marketing?
My undergraduate degree is in accounting and I was told by the person reviewing me that I was too “noisy” for an accounting department.
What other career would you like to try and why?
I honestly cannot think of anything I would rather do than help lead a company to the next level via terrific sales and marketing programs.
What does your desk look like?
I don’t really have a desk. I don’t like offices – I feel like I am being punished when not in the open. I look for open spaces to sit, and just be near people I don’t regularly see. I can work anywhere, my living room, on the train, in the doctor’s office, or at a desk or table.
I gave up my cube because I was in so many meetings, and with the new team members joining, it seemed wasteful to have a desk that I was never near.
What’s the last business book you read?
Cool Infographics by Randy Krum. I like figuring out how to show info in ways that are consumable. Lots of people don’t have the time to read so displaying info in a way that resonates with your audience is pretty interesting.
Outside of your company’s efforts, what ad campaign or video caught your eye recently?
I laughed hysterically when watching the 60-second Charmin commercial during the Sochi Olympics of the bear driving the Zamboni on the ice. The bear, the machine and ice…intermission – what a concept.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.