Get To Know: The Courier Journal’s Digital Marketing Guru
As the Senior Integrated Marketing Strategist for Louisville, Kentucky’s Courier-Journal, Christy Belden acts as the newspaper’s in-house digital marketing “guru” and helps lead digital marketing efforts for the paper’s clients.
Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that wasn’t enough, Belden also heads up integrated marketing strategies and solutions for Courier-Journal Media clients.
Prior to her role at The Courier Journal, Belden was VP of Media + Marketing at LEAP, a full-service digital agency where she led a team focused on SEO, PPC, social media, display advertising, email marketing, e-commerce marketing and mobile solutions.
In her spare time, Belden serves as an adjunct professor at Spalding University, teaching digital marketing courses. She is an evangelist for digital marketing, regularly writing and speaking on the subject as well as consulting with small businesses and non-profits on their digital marketing and social media efforts.
Belden resides in Louisville, Kentucky with her wonderful husband, two very hyper children, and two dogs.
Senior Integrated Marketing Strategist @ The Courier Journal
- Age: 36
- HQ: Louisville, Kentucky
- Apple or Android? Apple
- First Job: Tennis Instructor
- Hobby: Kayaking
- First Car: Toyota Corolla
What mobile device can you not live without?
Can we take a peek at your phone’s home screen?
What app do you use most often for work?
What social media network or website do you frequent most when you’re not working?
Facebook and Pinterest.
What’s the first thing you check on your phone in the morning?
What work challenge keeps you up at night?
How to tell our story – we offer some of the best marketing research and products, and we have some of the best digitally-trained people in the region. The challenge is raising awareness so people in Louisville know what a gem we are for the community. As we like to say, “We are so much more than a newspaper!”
What has been the most exciting work development during the past year?
It definitely was coming back to Courier-Journal Media. I started in digital marketing research and analytics eight years ago. The ability to come back and help revolutionize the way Courier-Journal Media brings news to our audience in a digital way, and help businesses grow digitally, is a lot of fun.
What other career would you like to try?
Full-time professor. Author. Conservationist. (I couldn’t pick just one.)
What does your desk look like?
I need to do some decorating but I have only been back three months. (For those paying attention I am an Apple person with a work PC, which makes me more of an Apple fan.)
What is the last business book you read?
I am currently reading three: Sheryl Sandberg’s Lean In, Jon Miller’s Revenue Disruption and Jay Baer’s Youtility.
Outside of your company’s efforts, what ad campaign or video caught your eye recently?
Dove does amazing work, but the documentary it is submitting to Sundance is brilliant:
A very close runner-up is the Guinness Sister ad:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.