Get To Know: The CMO For Tumbleweed Tiny House Company

Get To Know Spotlight Series at MarketingLand.comDebby Richman serves as Chief Marketing Officer for the Tumbleweed Tiny House Company. Founded in 1999 when it mounted its first tiny home to a trailer, Tumbleweed Tiny House Company designs and builds small, archetypal houses-to-go, ranging from 117 to 172-square feet.

Along with delivering houses-to-go, Richman’s company also offers workshops, building plans, educational materials and trailers to support customers who want build-it-yourself options.

Richman was drawn to Tumbleweed due its reputation and the large demand for well-designed, comfortable living in smaller spaces. Prior to joining Tumbleweed, Richman held marketing leadership roles at Overstock, and Looksmart, helping to grow each brand with a mix of direct, branding and digital approaches. Richman began her career at D&B within its then-owned Nielsen divisions.

After earning her BA from Middlebury, Richman received an MBA from Dartmouth’s Tuck School (which means she enjoys the great outdoors).

Get To Know:

Deborah Richman

CMO @ Tumbleweed Tiny House Co.

  • Age: 53
  • HQ: Sonoma, CA
  • Apple or Android? Both
  • First Job: Job Pricing Estimator
  • Favorite Band: Red Hot Chili Peppers
  • First Car: ’67 Cougar

What mobile device can you not live without?

My Samsung – it has a decent screen and the old-style flip-out keyboard.

Can we take a look at it?

D Richman - Cell Phone

What app do you use most often for work?

Company email and Skype.

What social media network or website do you frequent most when you’re not working?

Facebook, and I read design, news and mountain media sites.

What’s the first thing you check on your phone in the morning?

Company email and texts.

What work challenge keeps you up at night?

Creative targeting, and driving productive growth.

What was your most exciting work development last year?

The most exciting thing in 2013 for Tumbleweed was the growth in our tiny house sales, along with DIY services. Using a direct and digital marketing approach has worked well, tapping into consumers who aspire to live or use a tiny house for many different reasons.

What other career would you like to try?

I’d like to try being an online editor and columnist, general news.

What does your desk look like?

I have the paper-less office look at day’s end.

D Richman Office

What is the last business book you read?

Moneyball by Michael Lewis…long after seeing the movie.

Outside of your company’s efforts, what ad campaign or video caught your eye recently?

Patagonia’s Black Friday campaign to repair and not buy new clothes.

Related Topics: Channel: Strategy | Features: Get To Know | Interviews | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!