First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally.
The ads are designed with small businesses in mind to help them garner more Likes for their pages without needing large budgets or sophisticated targeting.
Page administrators can launch a Promoted Page ad directly from the Admin Panel
The ads will show in users’ news feeds as well as in the right column on desktops. Facebook will actually create three versions of a Page ad automatically, including a Sponsored Story ad. Admins can pause or edit the ads from within Ads Manager. Here is an example of a Page ad:
After launching a Page ad, the basic stats on the Page ad campaign display in the same area within the admin panel.
Promoted Page ad campaigns don’t require large budgets or sophisticated targeting, though it is possible to set up and customize both ad messages and targeting from the Ads Manager.