“Get More Likes”: Facebook Promoted Page Ads Now Available Globally

First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally. The ads are designed with small businesses in mind to help them garner more Likes for their pages without needing large budgets or sophisticated targeting. Page administrators can launch a Promoted Page ad directly from the Admin Panel The […]

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First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally.

The ads are designed with small businesses in mind to help them garner more Likes for their pages without needing large budgets or sophisticated targeting.

Page administrators can launch a Promoted Page ad directly from the Admin Panel

Facebook Get More Likes

The ads will show in users’ news feeds as well as in the right column on desktops. Facebook will actually create three versions of a Page ad automatically, including a Sponsored Story ad. Admins can pause or edit the ads from within Ads Manager. Here is an example of a Page ad:

Facebook Page Like Post Basic

After launching a Page ad, the basic stats on the Page ad campaign display in the same area within the admin panel.

Facebook Page post stats

Promoted Page ad campaigns don’t require large budgets or sophisticated targeting, though it is possible to set up and customize  both ad messages and targeting from the Ads Manager.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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