Discover what's up in the business of marketing each Friday.
Get To Know: Travel Marketing Insider & VP At MMGY Global
With more than fifteen years of online marketing communications experience, Robert Patterson leads MMGY Global’s practices in content and social media marketing. Serving as the VP of Content and Social Strategy for MMGY, Robert helps consumers connect with travel brands and each other to inspire and share travel experiences.
Prior to MMGY, Robert led digital strategy for an online travel agency. He has spearheaded social and digital strategy for MMGY clients such as the Lufthansa, Colorado Tourism Office, Marriott Resorts and many others. Robert is a thought leader in the travel industry on the impact of social media, and regularly speaks at national and international conferences including Facebook Global Travel Marketing Summit, Eye for Travel, eTourism, Social Media Tourism Symposium, state and CVB tourism conferences.
Robert was selected by Google earlier this year to join the Google Glass Explorer program and is currently reviewing the potential impact of Google’s wearable technology on the travel industry. His favorite things about Google Glass are the ability to be connected and share hands-free as he travels, along with the Glass smart data that enables local discovery.
VP of Content & Social Strategy @ MMGY Global
- Age: 37
- HQ: Kansas City, MO
- Apple or Android? Android
- First Job: Grocery Store Cartboy
- Favorite Band: Pink Floyd
- First Car: Chevy Blazer
What mobile device can you not live without?
Galaxy Note 3 and Google Glass.
Can we take a peek at your mobile’s home screen?
What app do you use most often for work?
Google Apps for Enterprise.
What social media network or website do you frequent most when you’re not working?
What’s the first thing you check on your phone in the morning?
What work challenge keeps you up at night?
Whatever my team’s current project is.
What has been the most exciting work development this year?
Launching the first tourism campaign to utilize Google Glass.
How many miles have you traveled this year?
What other career would you like to try?
What does your desk look like right now?
Surprisingly clutter-free at the moment…
What is the last business book you read?
Who reads business books anymore? It is all about blogs to keep up with the fast-paced evolution of social and content marketing. I frequently read eMarketer, Social Media Examiner, Marketing Land, WOMMA and many others.
Outside of your company’s efforts, what ad campaign or video caught your eye recently?
The Samsung Galaxy Gear Evolution of smart watches advertisement.