Discover what's up in the business of marketing each Friday.
Get To Know: The CMO For Backupify
As the Chief Marketing Officer for Backupify, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, John Bigay has more than 17 years of experience helping technology and digital media companies build their brands and grow their business.
Prior to joining Backupify’s executive team, Bigay served as a marketing and strategy consultant for a variety of organizations, from large consumer brands to tech startups. Previously, he was the CMO for Barefoot Books, where he led the publishing company’s expansion into digital content and social commerce.
Bigay also served as SVP of marketing at BzzAgent, driving marketing and product development efforts for the international word of mouth and social marketing firm. Before BzzAgent, Bigay was the vice president of marketing & programming at Gannett’s Captivate Network, directing the digital media company’s marketing, product, content development & analytics teams. John earned his B.S. from Georgia State University.
CMO @ Backupify
- HQ: Cambridge, MA
- Apple or Android? Apple
- Favorite Band? Wilco
- First Job: Dishwasher
- Hobby: Student & teacher of mindful meditation
- First Car: Chevrolet Vega
What mobile device can you not live without?
iPhone and Kindle.
Can we take a peek at your iPhone’s home screen?
What app do you use most often for work?
Evernote – at this point, I don’t know how I’d live without it.
What social media network or website do you frequent most when you’re not working?
What’s the first thing you check on your phone in the morning?
What work challenge keeps you up at night?
Balancing execution with innovation.
What has been the most exciting work development this year?
Joining the team at Backupify.
How many miles did you travel in 2013?
Somewhere north of 60,000.
What other career would you like to try?
What does your desk look like right now?
What is the last business book you read?
Start With Why by Simon Sinek.
Outside of your company’s efforts, what ad campaign or video caught your eye recently?
The WestJet Christmas video – I love everything about this!