Get To Know: The CMO For Backupify

Get To Know Spotlight Series at MarketingLand.comAs the Chief Marketing Officer for Backupify, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, John Bigay has more than 17 years of experience helping technology and digital media companies build their brands and grow their business.

Prior to joining Backupify’s executive team, Bigay served as a marketing and strategy consultant for a variety of organizations, from large consumer brands to tech startups. Previously, he was the CMO for Barefoot Books, where he led the publishing company’s expansion into digital content and social commerce.

Bigay also served as SVP of marketing at BzzAgent, driving marketing and product development efforts for the international word of mouth and social marketing firm. Before BzzAgent, Bigay was the vice president of marketing & programming at Gannett’s Captivate Network, directing the digital media company’s marketing, product, content development & analytics teams. John earned his B.S. from Georgia State University.

Get To Know:

John Bigay

CMO @ Backupify

  • HQ: Cambridge, MA
  • Apple or Android? Apple
  • Favorite Band? Wilco
  • First Job: Dishwasher
  • Hobby: Student & teacher of mindful meditation
  • First Car: Chevrolet Vega

What mobile device can you not live without?

iPhone and Kindle.

Can we take a peek at your iPhone’s home screen?

Bigay-home screen

What app do you use most often for work?

Evernote – at this point, I don’t know how I’d live without it.

What social media network or website do you frequent most when you’re not working?

Facebook

What’s the first thing you check on your phone in the morning?

Email.

What work challenge keeps you up at night?

Balancing execution with innovation.

What has been the most exciting work development this year?

Joining the team at Backupify.

How many miles did you travel in 2013?

Somewhere north of 60,000.

What other career would you like to try?

Teacher.

What does your desk look like right now?

John Bigay Backupify Desk

What is the last business book you read?

Start With Why by Simon Sinek.

Outside of your company’s efforts, what ad campaign or video caught your eye recently?

The WestJet Christmas video – I love everything about this!

YouTube Preview Image

Related Topics: Channel: Industry | Features & Analysis | Features: Get To Know | Interviews

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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