Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence

Get To Know Spotlight Series at MarketingLand.comAnna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace.

Prior to joining the IAB, Bager led business intelligence at Ericsson Multimedia and was head of research at Ericsson’s business consulting unit.

She has also served as the Research and Consulting Manager for IDC EMEA. In 2012 and 2013, Bager was named one of the “Top 20 Most Powerful Women in Mobile Advertising” by Business Insider.

Last month, Marketing Land was fortunate enough to feature Bager in a Q&A article with our executive features editor Pamela Parker.  After hearing all the great insight Bager offered on mobile marketing, we didn’t want to miss an opportunity to get to know her a little better.

Get To Know:

Anna Bager

VP & GM @ IAB’s Mobile Marketing Center of Excellence

  • Age: 40
  • HQ: New York City, NY
  • Apple or Android? Apple
  • First Job: Ice Cream Parlor
  • Hobby: Running
  • First Car: Volvo

What mobile device can you not live without?

My phone.

What app do you use most often for work?


What social media network or website do you frequent most when you’re not working?


What’s the first thing you check on your phone in the morning?

Svenska Dagbladet, a Swedish newspaper.

What work challenge keeps you up at night?

How to actually monetize mobile.

What has been the most exciting work development during the past year?

Seeing marketers really start to embrace mobile.

How many miles did you travel in 2013?

Too many…

What other career would you like to try?


What does your desk look like right now?

Very messy…

Anna Bager work space

What is the last business book you read?

Lean In by Sheryl Sandberg.

Outside of your company’s efforts, what ad campaign or video caught your eye recently?

Like everybody else, the Volvo Trucks campaign with Jean Claude Van Damme:

YouTube Preview Image

Related Topics: Channel: Industry | Features & Analysis | Features: Get To Know | Interviews | Mobile Marketing | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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