Get To Know: The VP Of Digital Strategy For CafePress Inc.
Jason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry,
Falls also founded, and serves as the chief instigator, at SocialMediaExplorer.com, an industry-leading blog and digital marketing agency.
An award-winning social media strategist and widely read industry pundit, he has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others.
While leading digital strategy at CafePress, fulfilling speaking engagements and blogging at SocialMediaExplorer, Falls has also co-authored two books during the past two years: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011); and The Rebel’s Guide To Email Marketing (Que 2012).
VP of Digital Strategy @ CafePress Inc.
- Age: 40
- HQ: Louisville, KY
- Apple or Android? Apple
- First Job: Radio DJ
- Hobby: Watching baseball
- First Car: 1970 Mercury Montego
What mobile device can you not live without?
My iPhone 5.
Can we take a peek at your iPhone’s home screen?
What app do you use most often for work?
What social media network or website do you frequent most when you’re not working?
Facebook, or Path.
What’s the first thing you check on your phone in the morning?
Usually email or text messages. Personal messages.
What work challenge keeps you up at night?
What the next big idea will be … and will I come up with it.
What has been the most exciting work development this year?
We’re always experimenting to see what works and what doesn’t. I get excited when I can just make something up and see it come to fruition. Even if it fails, its nice to see execution.
How many miles have you traveled this year?
Lord knows. 50,000 maybe.
What other career would you like to try?
What does your desk look like right now?
I’m typically neat and organized, but let it go every now and then.
What is the last business book you read?
Audience by Jeff Rohrs.
Outside of your company’s efforts, what ad campaign or video caught your eye recently?
I’m a sucker for humor and whiskey. I really like the Jameson Irish Whiskey spots of late.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.