Get To Know: The VP Of Digital Strategy For CafePress Inc.

Get To Know Spotlight Series at MarketingLand.comJason Falls is the Vice President of Digital Strategy for CafePress, the publicly-traded internet retailer consistently ranked as one of the top online shopping destinations. He is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry,

Falls also founded, and serves as the chief instigator, at, an industry-leading blog and digital marketing agency.

An award-winning social media strategist and widely read industry pundit, he has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others.

While leading digital strategy at CafePress, fulfilling speaking engagements and blogging at SocialMediaExplorer, Falls has also co-authored two books during the past two years: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011); and The Rebel’s Guide To Email Marketing (Que 2012).

Get To Know:

Jason Falls

VP of Digital Strategy @ CafePress Inc.

  • Age: 40
  • HQ: Louisville, KY
  • Apple or Android? Apple
  • First Job: Radio DJ
  • Hobby: Watching baseball
  • First Car: 1970 Mercury Montego

What mobile device can you not live without?

My iPhone 5.

Can we take a peek at your iPhone’s home screen?

Jason Falls phone screen

What app do you use most often for work?

Just email.

What social media network or website do you frequent most when you’re not working?

Facebook, or Path.

What’s the first thing you check on your phone in the morning?

Usually email or text messages. Personal messages.

What work challenge keeps you up at night?

What the next big idea will be … and will I come up with it.

What has been the most exciting work development this year?

We’re always experimenting to see what works and what doesn’t. I get excited when I can just make something up and see it come to fruition. Even if it fails, its nice to see execution.

How many miles have you traveled this year?

Lord knows. 50,000 maybe.

What other career would you like to try?

Stand-up comedy.

What does your desk look like right now?

I’m typically neat and organized, but let it go every now and then.

Jason Falls work area

What is the last business book you read?

Audience by Jeff Rohrs.

Outside of your company’s efforts, what ad campaign or video caught your eye recently?

I’m a sucker for humor and whiskey. I really like the Jameson Irish Whiskey spots of late.

YouTube Preview Image

Related Topics: Channel: Industry | Features & Analysis | Features: Get To Know | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!