• http://twitter.com/DanielCBerman Daniel C Berman

    So I guess this begs the question, have small business owners given up due to lack of customer engagement or are customers not engaging because small business owners aren’t posting? At the very least it appears the hype bubble in which social media can magically bring customers to your door has finally burst.

  • keaner

    I disagree, the bubble is still there, if done right social media can “magically bring customers” to your door. Facebook just sucks though

  • http://www.facebook.com/profile.php?id=819314558 George Anders

    Fascinating study, and the core conclusion makes sense to me. But I wouldn’t regard every dormant Facebook page as a sign of social-media failure. Looking at the pages that I’ve helped create, some were for specific events such as a festival or book launch. Facebook did provide a useful rallying point during the relevant promotional period. Once that had come and gone, there wasn’t much need to keep the page going.

    In a real-world business, those sorts of dormant Facebook pages would be like the flyers that get posted on bulletin boards, store windows, etc., and then get removed when their time has passed. One of the many oddities of Facebook is that old posts and pages linger on in full view, even when that doesn’t serve anyone’s interests.

  • http://twitter.com/KarenMKaro Karen Karo

    I believe people are getting tired of FB limiting who sees their posts. The original ideal of Social Media is being threatened by this move. If people have liked my page, they are interested in what I have to say. In essence FB is saying they know better who really wants to see my posts ( unless of course I pay for it ). FB is not supposed to be an advertising platform. It is supposed to be a social gathering spot where people can share ideas. Businesses are going to advertise where there is a receptive audience. FB users do NOT want to be advertised to. This is something FB used to respect and tried to enforce. Now it seems they are almost forcing businesses to advertise. When you focus on delivering quality your business thrives. When you focus on making money your business suffers. I believe FB has made this shift and needs to re-evaluate their position.

  • http://www.facebook.com/people/Keldon-McFarland/100001386924706 Keldon McFarland

    Whatever the reason for the decline in some business’ Facebook activity, there are still millions of users who are very active in non-business oriented pages.
    The hype of Facebook reaching new customers and keeping old ones is just hype. The goofy timeline, the time it takes for updates, the duplicity in having a regular website and Facebook page, all add to the overall uselessness of Facebook as a business tool.
    Facebook is more for keeping in touch with friends and family, silly pictures and ruining people’s lives when users post criminal activity or something stupid like posting a picture flipping the middle finger at the Tomb of the Unknowns at Arlington National Cemetery.

  • Vikas Sharma