Gigya: Only 2 Percent Of Social Sharing Happens On Google+

Despite a reportedly growing user base, Google+ isn’t popular when it comes to sharing content on social networks.

A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That’s a fraction of the sharing that took place on Facebook, Twitter and even Pinterest, Gigya says.

gigya-social-sharing

Those same three sites — Facebook, Twitter and Pinterest — are the top sharing destinations from both media/publishing sites and e-commerce sites, too. But in the latter category, e-commerce, Pinterest is actually the top sharing destination.

gigya-sharing-2

In both of those categories, Google+ is again getting only about two percent of the social sharing activity. When presented with data like this in the past, Google has typically explained the numbers by saying that most sharing on Google+ happens privately, making such sharing invisible to data crawling. But rather than data crawling, Gigya would be measuring clicks via its social tools that are embedded on client sites — so the charts above show that very few visitors to those sites are clicking to share content on Google+.

A recent SearchMetrics study suggested that Google+ sharing will overtake Facebook by 2016, but the survey actually compared two different things: +1 clicks on Google+ against “shares” on Facebook. A more apples-to-apples comparison would be Facebook “likes” to +1 clicks, or Facebook “shares” and Google+ shares/posts.

Gigya offers social media tools such as social logins and registration, plugins and gamification. The company says its client roster has more than 700 leading brands — including ABC-TV, Pepsi, Toyota, Nike, American Idol and Verizon — and its tools are used on hundreds of thousands of websites, reaching 1.5 billion consumers each month.

We’ve also published a separate article about Gigya’s current social login statistics.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Statistics | Google | Google: Google +1 | Google: Google+ | Pinterest: Statistics | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News | Twitter: Statistics

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • FabbJabb

    Now that loosk like it may well work. I like it.

    Privacy-Web.com

  • http://profiles.google.com/bogorad bogorad

    >>> so the charts above show that very
    >>> few visitors to those sites are clicking
    >>> to share content on Google+.

    How would they know? It’s all encrypted AFAIR. Or maybe they are tracking visitors? Then why are you talking about ‘clicking to share’?

  • TweepForce

    Twitter lead over Google+, LinkedIn and Pinterest shows that this platform has huge potential for digital marketers!! http://www.tweepforce.co.uk/blog/twitter-is-the-best-lead-generation-tool-for-businesses-or-brands/

  • daveintheuk

    Looks like sharing is broken…

  • VictorWhite

    You’re correct – the shares are encrypted. We handle the actions though (in this case shares) so the data is passed through our platform.

  • http://www.matmullen.com/ Mat Mullen

    Wonder what the Instagram vs Facebook breakdown is.

  • Uri Lederman

    How about we try a very simple experiment.. change your sharing buttons to allow for google+ button to be first… see if that makes a dent as to where things are being shared… I am just saying that MOST of the sharing widgets out there push facebook first, twitter second and then a combo between linkedin/google+

    Time will tell… but if I was a betting man (its how I lost the first house) I would certainly be betting on Google.. :-)

  • Bob

    The irony is how this article has 715 G+’s and only 49 linkedin shares….

  • https://plus.google.com/u/0/112345958146857992786/posts David Blanar

    Are private shares tracked as well? Or only public shares?

  • Tobias Hellsten

    62% of social sharing of this post happens on Google+ :)

  • VictorWhite

    We track all shares (public and private) going through our share plugins. Users can control whether they want the share to be public or private but as long as they use our sharing technology to make the share, the data is collected by our platform.

  • AGWednesday

    So I read this:

    “A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013).”

    Wow! Google’s way behind.

    But then I read:

    “But rather than data crawling, Gigya would be measuring clicks via its social tools that are embedded on client sites — so the charts above show that very few visitors to those sites are clicking to share content on Google+….The company says its client roster has more than 700 leading brands — including ABC-TV, Pepsi, Toyota, Nike, American Idol and Verizon”

    And visited a few of those sites for gits and shiggles:

    http://abc.go.com/music-lounge/index
    http://www.pepsico.com/Company.html
    http://www.toyota.com/
    http://www.nike.com/us/en_us/
    http://www.americanidol.com/

    Geez, I dunno, Gigya. Do you think that maybe your number might be thrown a bit off by the fact that the vast majority of your social plugins on your highest profile pages only support Facebook, Twitter, and (in some cases) Pinterest?

    Obviously, my finding are by no means scientific. A sample of five websites is pretty darn small. Then again, so is Gigya’s.

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