Global Report: U.S. 2nd In Social Networking & 3rd In Mobile Internet Usage

A new global survey from Pew Internet shows social and mobile information from around the globe.  While the U.S. is among the leaders of each category, Israel takes the top spot for both social networking and mobile internet usage (tied with Japan).  The study also shows that GDP correlates  with both social and mobile usage.  Here’s a look at some of the key facts and figures from the survey.

Mobile Internet Usage

An interesting element of the report shows the percentage of cell phone users who use the internet on their mobile phones.  The U.S. ranks third (43%) in Internet use behind Japan and Israel (both 47%).  The next closest countries are Britain (38%) and China (37%).

After the top 5 countries a significant drop-off occurs. No additional countries have even one-third of respondents who use the internet on their mobile.  India (10%) and Pakistan (6%) rounded out the bottom countries in mobile internet usage.

Global Texting

Texting is now a standard form of communication. Not only is texting prevalent in wealthy nations but also in developing countries. Across 21 countries a median of 75% of cell users say they text. The majority of users say they text “regularly” in 19 of the 21 countries polled. Surprisingly, texting is the most common among two of the Poorest countries: Indonesia & Kenya.

Social Networking Usage

Of the 21 countries polled, 15 countries have at least 25% of respondents use of social networking. Israel leads the way globally with 53% of those polled using social networking. The U.S. is the only other country with at least 50% usage, coming in a close second with 50% of respondents using social networking.

Interestingly, Japan, Germany and France were the only countries where more respondents stated that they do not use social networking sites than they do.

Social Networking & GDP

Not surprisingly, the GDP of a country correlates with social networking usage. The two countries with the lowest GDP (Pakistan and India) showed the lowest social networking usage while the country with the highest GDP (U.S.) was among the top 2 in social usage.

For more information view the full report from Pew Internet.

Related Topics: Channel: Mobile Marketing | Mobile Marketing | Social Media Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Top News

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://pestcontrolseo.wordpress.com/ Thos003

    While the percentages are very interesting, total volume of users and total money spent would be a nice figure to add.

  • http://www.facebook.com/roger.balmer Roger Balmer

    Well when talking about around the globe you forgott one of the inovative european markets like Switzerland, Italy and entire Scandinavia. Instead this you bring in Kenya. So these are nice charts but they do not show that much…

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  • http://www.meritnation.com Gupta Jiii

    That is very interesting survey ! ! Nice information of how may people used a social media, social networking via Mobile Internet usage.

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