• http://warrenwhitlock.com/social-media-expert Warren Whitlock

    When I received a lot of snail mail, I saved loads of time by sorting out the bulk rate from the first class. I usually looked at all the bulk mail, but could choose how long at what amount of attention I gave it. Without such a process I would like end up leaving all mail unopened when I found one bill or letter that need attention

    For Emil senders to think they can control how I sort my mail is insulting. I learn to hate the guy who puts and ampersand before his name or pretend to be sending an order receipt.

    Spam only accelerates this. I’m now looking for reasons to ignore a message

    If a person contacts me with a message for me, I’m thrilled. I don’t care that he contacts others, just that he knows me and my needs if he cants take the time to know he’s sending to me, he doesn’t deserve as much attention.

    The attitude of thinking you deserve a spot is a remnant of the “own the market” mentality. We never did own or control markets. Thing like the gmail tabs just remind us of what people wanted all along

  • Alfred Ingram

    Gmail seems to discriminate against nonprofits targeting the inner city or even urban issues. That’s a strange algorithm.

  • duane forrester

    I’m kind of in the same head space – not sure the new tabs are helping, or if they’re making more work for me.

    I am learning to scan across the top of the page/tabs now (I have all activated), and have to admit they do a reasonable job on the Forums page. Updates is a bit of a dog’s breakfast at times, but its easy to check.

    Like you, I can’t fathom why some things end up where they do. The “training” aspect is over simplified – they simply flag that sender/item and shuffle them into the new location you spec’d. No logic, per se, behind it, as the quality control is down to the sender, after all.

    On my Windows Phone, all is as it was in the past – one mixed bag. Actualy makes it very easy to select and delete the stuff I don’t want to consume “this time”. Easier, in fact, that scanning the tabs for updates…

    Which brings me to a pain point.

    If you get new email, say in the promotions tab, once you enter that tab, the “new” disappears. So if you exist the tab, those “new” emails are still cluttering up the space. I like to keep my inbox clean, and I use “unread” as a flag to come back to the email at a later date. In this new layout, unreads end up cluttering space accidentally, which I then spend time reviewing later wondering why they’re unread…sigh.

    Nothing is perfect. This is a mild PITA to me, but a bigger one to businesses. In the end, though, it isn’t that hard to deal with. As people are trained to use the new tabs, so too they will be trained to open them and deal with the content in them.

    Your message is still there, after all.

  • Melissa N.

    This has actually taken a toll on my company. I work as an independent publicist and this has already put a big damper on my business as every newsletter I send out to writers and editors, immediately gets buried in their promotions folder. We are currently struggling due to this. Thanks Google.

  • Valentina Lepore

    Analyzing the email in my inbox I noticed that almost all those who send newsletters by well known services, go into the tab Promotion.
    How Google recognize them? Probably by the group of IP that these services use.
    Instead, there are others who use unknown IPs (that could be the case of spammers, but also of newsletter that are send from private ip) and go into the Primary tab.

    Can this deduction be right? What do you think?