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How to go above and beyond with your content
Wondering what's holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when my mom asks me how she can start a blog to impart her wisdom about how to behave properly in a restaurant.
With the nonstop stream of content being created, it sometimes seems like not everyone is really thinking about how to make their content stand out. I remember that a few years ago, a friend asked me why I hadn’t written a piece about some SEO topic that everyone else was writing about. I explained that I didn’t think I had anything to add to what was out there. If everyone else is saying it, why would you? Wouldn’t you rather say something else, or something better?
For example, around Halloween I was searching for lists of the scariest movies ever made. I kept finding great lists full of movies I’d never even heard of, but one big thing was missing: none that I found showed you where you could stream the films or rent/buy them.
All these articles had some unique perspectives to them, too. Some listed the trailers for the films. Some were filled with recommendations from famous actors and directors. However, for me, as a big fan of streaming services, I was quite disappointed to not see any that told me where to find them and linked to those sources. This definitely stood out as something that I’d have added myself.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.