GoDaddy Opens Pre-Registration On 4 New TLDs, Including .Luxury At $1,200

godaddy-logoInterested in one of the many new generic top-level domains that are coming online in the next couple years? Better get out your wallet or start saving now. If the prices that GoDaddy is asking for pre-registration on four new gTLDs is an indication of what’s to come, this is gonna be awfully expensive.

GoDaddy has announced that it’s taking pre-registrations for four new TLDs:

  • .uno
  • .menu
  • .build
  • .luxury

For each domain, GoDaddy is offering “pre-registration” or “priority pre-registration.” The latter is more expensive, and if there is more than registrant, GoDaddy will conduct an auction among the interested parties. Fees range from $40 for a .uno pre-registration up to $1,200 for the .luxury priority pre-registration. The .build domain has the least expensive priority pre-registration price at $190.

GoDaddy claims it’s the first registrar to “launch” the new gTLDs. That may be the case in terms of actually accepting money for pre-registrations but, as Domain Name Wire points out, other registrars have also offered pre-registration, just without a financial commitment.

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Doug

    Why the hell are they charging to pre-register? I could simply go over to 1&1 and pre-register up to 300 names for free? Someone please explain the benefit of this because apparently there is something that I am not seeing….

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