• http://www.marklincoln.co.nz/ Mark Lincoln

    This came up at an automotive conference (NADA) earlier this year. Worth looking into, but this definitely rings true: “it’s important that marketers be careful to avoid irritating consumers, as their tolerance for unwanted messages is likely to be low or non-existent when it comes on their mobile devices.”

    Quick question – can you explain more about the ‘Works on all devices’ row in that table? Looks like it’s suggesting that email only works on smart phones? What other devices don’t have email?

  • https://plus.google.com/+KristinSnodyOlson/posts Kristin Snody Olson

    Totally agree millennials are more responsive to mobile vs email. I am curious about boomers and seniors. I’m not sure which direction to take with this segment of the market. Opinions appreciated.